Ramya Rakesh
Assistant Professor, Department of Management, HKBK Degree College, Bangalore North University

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A Study on Customers Preference Towards Digital Banking in Modernity Kavya J Aisha; Ramya Rakesh
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1135

Abstract

Banking sector is indispensable in our routine life, as it encourages the customers to ameliorate themselves in the digital world. Here the customers include the general public, the Government, Merchandiser and the Entrepreneur which helps them (Customers) to access the digital world instantly. It helps the society to move from traditional banking to digital banking which makes the work a little more attainable. It is observed that the banking sector has thrived into the digital world. This paper concentrates on the innumerable scope in the upcoming digitalized world. The core focus of this study is Customers' perception towards Digital Banking in Modernity.