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Purwiyanto
STIE INDOCAKT
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model Bagus Setiawan; Sudarmiatin; Agus Hermawan; Purwiyanto
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.314

Abstract

One of the most effective digital marketing strategies today is co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of value co-creation in Pergiramame Tour & Travel with the DART model (Dialogue, Access, Risk Assessment, Transparency) as a strategy in innovation and product development while evaluating value co-creation in Pergiramame Tour & Travel with the DART model. . The results of the study show that Pergiramame Tour & Travel has been very good at applying the DART concept to create corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0. Pergiramame Tour & Travel has been very good at implementing the DART concept to create a corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0
Co-Authors Agus Hermawan Bagus Setiawan Sudarmiatin