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All Journal International Journal of Humanities Education and Social Sciences
Elis Irmayanti
Economics Education Study Program, Faculty of Economics and Business, Nusantara PGRI University of Kediri, Indonesia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Application of The TPB Model in Analysising the Consumption Behavior Intentions of Organic Halal Food Hermin Istiasih; Elis Irmayanti; Tjetjep Yusuf Afandi; Bayu Surindra
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.318

Abstract

The current research is mostly focused on behavioural intentions using the TPB (Theory of Planned Behaviour) model with an understanding of attitude factors. subjective norms, and perceived behavioural control (PBC). A behavioural intention is on organic halal food from the theory of planned behaviour and e-WOM as additional factors for consumers in Kediri, East Java. This study further explains the role of price as a moderating variable for the behavioural intention of organic halal food. A total of 195 responses from respondents and using confirmatory factor analysis for validation and the results were analyzed using structural equation modelling. Attitudes, subjective norms and e-WOM were found to be significant predictors of behavioural intentions of organic halal food. The findings show that price positively moderates the relationship between attitudes, subjective norms, e-WOM and behavioural intentions of organic halal food. Perceived behavioural control was found to have a weak influence on behavioural intention of organic halal food and there was a non-significant interaction between price moderation with perceived behavioural control and behavioural intention of organic halal food. This research theoretically contributes to the literature by introducing the moderating role of price. The results show that price interactions increase the effect of most of the predictors. This study provides an understanding of the consumer's perspective on consumer intentions to behave in consuming organic halal food which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of this organic halal food further.
Development of Self-Directed Learning-Based Bank and Financial Institution Textbooks to Improve the Quality of Learning Tjetjep Yusuf Afandi; Bayu Surindra; Elis Irmayanti; Zainal Arifin; Efa Wahyu Prastyaningtyas; Ari Saputri Novita Anggraini
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 6 (2023): IJHESS JUNE 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i6.524

Abstract

One indicator of learning is said to be of quality like the existence of an effective combination of learning media and the methods used in learning. In this case, one of the learning media studied is textbooks combined with self-directed learning based learning methods. Where in the research conducted it is hoped that it will be able to make the quality of learning increase, especially in bank and financial institution courses. The method used in research is research and development (RnD). The stages of textbook development are: preliminary research, problem identification, data collection and textbook preparation, validation by experts, revisions, small-scale trials, follow-up revisions, extensive trials, final revisions, and final textbooks. The results obtained are 1) textbooks are suitable for use in learning from the results of expert validation with a minimum score of 75% to 90%; 2) an increase in student collaboration skills from a score of 77 to 82 and increased to 89; 3) an increase in student activity from a score of 79 to 83 and increased to 93; 4) the learning outcomes of students who scored > 85 also increased from 5 students to 12 students, and increased again to 17 students. Meanwhile, the results of the comparative test with SPSS showed that the Sig.(2-tailed) student collaboration ability was 0.000 <0.05; student activity score Sig.(2-tailed) of 0.000 <0.05; and student learning outcomes with a Sig.(2-tailed) score of 0.000 <0.05, thus indicating a significant difference both before and after the use of textbooks for banks and financial institutions based on self-directed learning.
Industrial Engineering Study Program, Faculty of Engineering, Nusantara PGRI University of Kediri, Indonesia Hermin Istiasih; Elis Irmayanti; Bayu Surindra
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 6 (2023): IJHESS JUNE 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i6.527

Abstract

This study aims to explain the intention to use OFD services within the TPB framework to improve consumer experience in using OFD and consumers' desire to order food during the COVID-19 pandemic and post-pandemic 19. In this study the variables observed were OFD, consumer desire, consumer experience, and the SDG framework (attitudes, subjective norms and behavioral controls). Every food choice is innovating products or services to address the challenges posed by the COVID-19 pandemic by enhancing the value of the consumer experience and stimulating consumer desire. Structural equation modeling (SEM) was used to verify the research hypothesis and to analyze the intention to use OFD services. An online survey was also conducted and a total of 300 questionnaires were distributed, invalid questionnaires were ignored with incomplete answers, and a total of 236 questionnaires were considered valid. The results of the study are as follows: (1) attitudes, subjective norms, and control of consumer behavior have a significant positive effect on the value of consumer experience in using OFD services before and consumer desires; (2) the value of consumer experience on the previous use of OFD services and consumer desires have a significant and positive effect on the effect of intention to use OFD services; and (3) the values of consumer experiences on the use of OFD services before and consumer desires have a mediating effect on attitudes, subjective norms, behavioral control, and intention to use OFD services. Based on the results of the analysis, OFD managers can identify the main factors that drive consumer intentions to use their services to formulate effective management strategies and create greater business opportunities for their organizations.
Co-Authors Ari Saputri Novita Anggraini Bayu Surindra Efa Wahyu Prastyaningtyas Hermin Istiasih Tjetjep Yusuf Afandi Zainal Arifin