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All Journal JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Strategi Bisnis Teknologi Ulil Albab
Budi Santosa Kramadibrata
Universitas Media Nusantara Citra
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ERIGO DI E-COMMERCE SHOPEE DI JAKARTA BARAT Muhammad Naufal; Budi Santosa Kramadibrata
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.226

Abstract

Latar Belakang : Penelitian ini bertujuan untuk menguji Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Erigo di E-commerce Shopee di Jakarta Barat. Penelitian ini di latar belakangi oleh meningkatnya pengguna produk Erigo di kalangan masyarakat dibandingkan pesaing brand fashion lainnya. Desain / metodologi / pendekatan : Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan responden sebanyak 80 masyarakat di Jakarta Barat . Instrumen penelitian yang digunakan yaitu kuesioner atau angket. Instrumen penelitian tersebut diuji menggunakan uji validitas dan uji reliabilitas. Analisis data menggunakan analisis deskriptif dengan pengujian hipotesis menggunakan analsis regresi linier berganda. Hasil : Hasil penelitian menunjukkan bahwa terdapat pengaruh yang besar dan signifikan antara brand image dan harga terhadap keputusan pembelian Erigo pada masyarakat di Jakarta Barat. Keterbatasan penelitan / implikasi : Penelitian ini hanya dilaksanakan pada lingkup masyarakat Jakarta Barat dan tidak memperhitungkan variabel lain yang dapat memberikan pengaruh pada keputusan pembelian.
The Effect of Service Quality on Consumer Satisfaction of Moura Muslim Fashion Boutique in Bandung Budi Santosa Kramadibrata
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.186

Abstract

The company is required to implement service quality standard for its products. This study aims to determine the effect of service quality on consumer satisfaction, moslem boutique Moura. This research was conducted using a quantitative approach and associative research design with a total sample of 127 respondents. The instrument used by researchers is questionnaire. Testing the quality of the instrument, namely the validity and reliability. Data analysis using descriptive analysis and correlation. Hypothesis testing using linear regression analysis. The results of this study explain that there is a service quality on customer satisfaction by 31.8%. This analysis is only carried out in one company and does not consider other variables or moderator variables that influence customer satisfaction
Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen: Studi pada Konsumen Toko Eka Walet di Kota Jambi Johanes Alianto; Budi Santosa Kramadibrata
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing business competition in every business sector is a problem for entrepreneurs and prospective entrepreneurs. In order to get consumers and retain consumers even though there are many offers from competitors, it is important for entrepreneurs to be able to maintain a sense of loyalty in consumers. This study aims to determine whether Customer Relationship Management and service quality affect consumer loyalty to consumers of Eka Walet Stores in Jambi City. This study uses quantitative research using primary data with a sample size of 80 respondents. The data was collected using a questionnaire method with a Likert scale. Instrument testing uses validity test, reliability test and classical assumption test with a significance level of 5%. The data analysis used includes descriptive and correlation analysis. The data analysis method uses multiple linear regression models with hypothesis testing using the R Square test, t test and f test. The results of the study indicate that Customer Relationship Management has a positive and significant effect on customer loyalty at Eka Walet Shop as evidenced by the t value (2.851) > t table (1.991). Service quality also shows that it has a positive and significant effect on customer loyalty at Eka Walet Shop as evidenced by the t value (5.809) > t table (1.991). Customer Relationship management and service quality also simultaneously have a positive and significant effect on customer loyalty at Eka Walet Shop as evidenced by the f count (228,049) > f table (3.12) and has an R Square value of 0.856. The limitation of the research is the scope of the research which is only on one business and does not take into account other variables that also affect consumer loyalty.
Pengaruh Kebutuhan Konsumen Dan Kualitas Produk Terhadap Preferensi Belanja Pasar Tradisional Pesing Koneng di Jakarta Barat Deril Prasetio Pasda Putra; Budi Santosa Kramadibrata
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 4 (2024): November : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.271

Abstract

Traditional markets and supermarkets offer unique shopping experiences. Changes in shopping patternsreflect the complexity of social and economic dynamics. This study aims to understand the impact of consumerneeds and product quality on shopping preferences in the traditional market of Pesing Koneng, West Jakarta,benefiting academics, practitioners, and policymakers. The study employs an associative quantitative approachwith 96 respondents and questionnaires as research instruments. The analysis results indicate a positive influenceof consumer needs and product quality on shopping preferences. It is important to note that this analysis wasconducted solely in one traditional market without considering other variables or moderators that could affectshopping preferences more comprehensively.
Co-Authors Deril Prasetio Pasda Putra Johanes Alianto Muhammad Naufal