Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Social Studies (JSS)
Amanda Rochima Hadi
STIKES Insan Unggul Surabaya

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Indonesian K-Pop fans: The relationship between ARMY-BTS identity and their demographic Yayah Cheriyah; Amanda Rochima Hadi
Journal of Social Studies (JSS) Vol 18, No 2 (2022): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v18i2.51425

Abstract

This article analysed the fans’ identity among K-Pop fans in Indonesia, especially BTS fans. The study aimed to explore how these fans express their identity as fans both internally and externally despite negative stereotyping of loyal K-Pop fans. Using a quantitative method through online surveys based on the fans-identity scale approach, the research surveyed a total of 243 BTS fans in Indonesia. Results showed that BTS fans had a positive tendency toward overall fan characteristics. None of the characteristics showed a negative score. It indicated that there was a high loyalty among the fans. Almost all six-behaviour dimensions observed correlated with all seven fans-identity characters. “Specific social media accounts followed” showed no correlation with “enjoyment” and “identity” respectively. However, high loyalty and a large number of fan-based did not translate into monetization for official merchandise. Results showed a low number of purchases for official merchandise and global membership package. 
Co-Authors Yayah Cheriyah