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All Journal Destinesia : Jurnal Hospitaliti dan Pariwisata
Firdaus Suwarta
Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
Social Sciences

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Pengaruh Bukti Fisik terhadap Citra Merek pada Hotel Amaroossa Grande Bekasi Putri Maya Komalasari; Firdaus Suwarta
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v4i1.2567

Abstract

Physical evidence is one of the important things that can improve customer impressions in using the services provided. Therefore, in running its business, the Amaroossa Grande Bekasi hotel must pay attention to the physical evidence of the hotel so that it is always in good condition, starting from the interior and furniture to the facilities available at the hotel. That way, the impression or perception of guests staying at the hotel will increase and will later create a brand image of the hotel. The purpose of this study is to find out whether physical evidence affects brand image at the Amaroossa Grande Bekasi Hotel, and the method used is a quantitative method with data collection techniques using questionnaires, observations, and literature studies. The number of samples in this study is 100 people who stayed at the Amaroossa Grande Bekasi Hotel. From the calculation of the coefficient of determination (R2), it is known that the effect of physical evidence on brand image is 42.6%. While the results of the t-test calculation obtained the value of tCount>tTable, namely 8,526>1,984 with a sig value of 0,000<0,05, meaning that H1 is received and H0 is rejected. Therefore, it can be concluded that the physical evidence variable has an effect significantly to the brand image at Amaroossa Grande Bekasi Hotel.
Analisis Brand Image Hotel Sofyan, Cut Meutia, Jakarta, sebagai Hotel Berkonsep Syariah Firdaus Suwarta
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v4i1.2556

Abstract

The purpose of this study is to describe of the big line of islamic hotel concept through brand image of hotel Sofyan Cut Meutia Jakarta. This study uses a type of qualitative descriptive. This study uses three kinds of data collection techniques, namely primary data by interview and observation,  and also secondary data. The result of this study shows that Hotel Sofyan Cut Meutia Jakarta already performs a brand image of Syariah Hotel to communicate Islamic concept of its. All of the elemens of brand image have been respresented the whole of facilities and services in Sofyan Hotel Cut Meutia Jakarta so that the public are able to understand the messages have been told.Based on Regulation of Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor 2 Tahun 2014 Tentang Pedoman Penyelenggaraan Usaha Hotel Syariah, Hotel Sofyan Cut Meutia is classified as Hotel Syariah Hilal 2.
Co-Authors Putri Maya Komalasari