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All Journal JURNAL MANAJEMEN BISNIS EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Bisnis dan Kewirausahaan
Muh Fuad Randy
STIE YPUP Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Debt Asset Ratio (DAR) dan Debt Equity Ratio (DER) Terhadap Return on Asset (ROA) pada Perusahaan Jasa Telekomunikasi yang Terdaftar di Bursa Efek Indonesia periode 2018 – 2021 Muh Fuad Randy; Abdul Sumarlin; Astuty Hasti
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 3 (2022): Mei 2022
Publisher : CV ODIS

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Abstract

The ratios that can affect the size of a company's ROA value are the Debt Asset Ratio (DAR) and the Debt Equity Ratio (DER). The DAR ratio is the ratio used to measure the ratio between total debt and total assets. While the DER is the ratio between debt and equity in the company's funding and shows the company's own capital ability to fulfill all its obligations. This study aims to determine the effect of Debt Asset Ratio (DAR) and Debt Equity Ratio (DER) on Return on Assets (ROA) in Telecommunication Service Companies Listed on the Indonesia Stock Exchange for the period 2018-2021. The type of research used is an empirical study. The data analysis method used is documentation of secondary data using the DAR, DER, and ROA formulas. The data analysis technique used was multiple linear regression analysis. The results of multiple linear regression testing and classical assumptions obtained from the calculation of the partial t-test Debt Asset Ratio (DAR) (X1) partially (alone) effect on Return on Assets (ROA) or variable (Y) with a sig value of 0.018 < 0.05 , Debt Equity Ratio (DER) (X2) also has a partial effect on Return on Assets (ROA) or variable (Y) with a sig value of 0.029 < 0.05, the calculated F value and the F table obtained is an f arithmetic value of 3.691 < 3.74 f table value, the independent variable (X) simultaneously has no effect on the dependent variable (Y), the percentage value of the X and Y variables partially and simultaneously gives an effect of 36.2%. as input for telecommunications service companies PT Indosat Tbk, PT Smarfren Telecom, PT Telkom Indonesia Tbk and PT XL Axiata Tbk pay attention to the achievement of net profit to be further improved and extra attention is needed and if possible more effective and efficient in managing its debts and every year maintain the stability of its DAR and DER.
The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits Muchlis Abbas; Ibrahim; Taufik Thahir; Muh.Fuad Randy; Masyadi
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.497

Abstract

Tourism is one of the new styles of an industry that can provide rapid economic growth in terms of employment opportunities, income, standard of living, and activating other production sectors in tourist-receiving countries. to be of monetary value. This study aims to determine the relationship between implementing strategies in tourism events to increase the number of tourist visits. This study uses a descriptive quantitative approach with regression analysis to answer the hypothesis. This study takes data from a questionnaire distributed to 100 visitors, who are also the sample. The study's results stated that the beautiful Malino event positively and significantly affected tourist visits to Malino, Gowa Regency. Tourist visits increase from year to year, and this is due to the existence of several exciting activities held at the Beautiful Malino Event.
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND IMAGE PRODUK INDOMIE PADA PT. INDOFOOD CBP SUKSES MAKMUR.TBK MAKASSAR Muh. Fuad Randy
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 3 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

Marketing paradigm is now changed from a product-oriented into a brand-oriented. This research aims to know the existence of the influence between the Integrated Marketing Communiation (IMC) against the product Indomie Brand Image as well as knowing which variables are more dominant than in influencing the product Indomie Brand Image PT. Indofood CBP Sukses Makmur.Tbk Makassar. The method used in this study, quantitative research methods. Data collected through interviews and questionnaires. Data were analyzed with multiple linear regression analysis and hypothesis testing analysis. The results Showed the Integrated Marketing Communication (IMC) the which consists of advertising, sales promotion, public relations, personal selling, and direct, online and mobile marketing the positive and significant effect against the brand image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar. While on the test variable turned out to be partially personal selling, and direct, online and mobile marketing no effect Significantly to Brand Image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar. Furthermore the dominant variable is a variable of advertising where advertising influence greater than sales promotion and public relations against the Brand Image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar.
Co-Authors Abdul Sumarlin Astuty Hasti Ibrahim Masyadi Muchlis Abbas Taufik Thahir