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All Journal Jurnal Nasional Komputasi dan Teknologi Informasi WIDYA MANAJEMEN
Asep Maulana Novianto
Universitas Singaperbangsa Karawang
Aerospace Engineering Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Neuroscience Social Sciences Transportation

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Pengaruh Promosi Dan Brand Ambasador Terhadap Keputusan Pembelian Sepatu Pada PT. Sepatu Bata Tbk. Cabang Karawang Florentina Stefhani Nainggolan; Asep Maulana Novianto
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2629

Abstract

In the current era and the increasing market demand in the fashion industry, the world is currently increasingly aggressively developing clothing models that are in line with current developments. The purpose of this study was to determine the effect of promotion and brand ambassadors on purchasing decisions at PT. Shoes Bata Tbk. Karawang Branch. The sample in this study is as many as 100 respondents from customers Shoes Bata Karawang Branch. This research uses the descriptive verification method. The sampling technique used in this study was disproportionate stratified random in determining the number of samples using the Slovin formula with an error rate of 10%. The type of data used in this study is to use secondary and primary data. The data analysis technique used is simple linear regression. The results of this study indicate that promotions and brand ambassadors influence purchasing decisions.
Pengaruh Sistem Informasi Manajemen dalam Pengambilan Keputusan Berinvestasi di Pasar Modal Aulia Ifada; Davina Meita Rizqiyanti; Dewi Ika Sukarno Putri; Asep Maulana Novianto
Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) Vol 7, No 6 (2024): Desember 2024
Publisher : Program Studi Teknik Komputer, Fakultas Teknik. Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jnkti.v7i6.8324

Abstract

Abstrak - Penelitian ini bertujuan untuk menganalisis peran Sistem Informasi Manajemen (SIM) dalam mendukung pengambilan keputusan investasi di pasar modal. SIM memiliki peran signifikan dalam mengintegrasikan data pasar, laporan keuangan, serta indikator ekonomi sehingga memudahkan investor untuk membuat keputusan yang lebih akurat dan berbasis data. Penelitian ini menggunakan metode studi pustaka untuk menggali manfaat, tantangan, serta peluang inovasi SIM bagi investor di pasar modal. Hasil penelitian menunjukkan bahwa penerapan SIM yang tepat dapat meningkatkan efisiensi dan akurasi keputusan investasi, meskipun masih terdapat kendala terkait kualitas data dan kemampuan teknis pengguna.Kata kunci: Sistem Informasi Manajemen, Pengambilan Keputusan, Pasar Modal.Abstract - The purpose of this research is to examine how Management Information Systems (MIS) assist in capital market investment decision-making. In order to help investors make more precise and data-driven decisions, MIS is crucial in integrating market data, financial reports, and economic indicators. This study examines the advantages, difficulties, and potential for innovation of MIS for capital market investors using a literature review methodology. Although issues like data quality and technical user capabilities still exist, the results demonstrate that effective MIS deployment can increase productivity and decision-making accuracy in investments.Keywords: Management Information Systems, Decision Making, Capital Markets.
Co-Authors Aulia Ifada Davina Meita Rizqiyanti Dewi Ika Sukarno Putri Florentina Stefhani Nainggolan