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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Reza Widhar Pahlevi
Prodi Kewirausahaan Universitas Amikom Yogyakarta
Economics, Econometrics & Finance

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PENGARUH IMPLEMENTASI E-PAYMENT DAN KUALITAS PRODUK TERHADAP KINERJA UMKM (STUDI KASUS PADA USAHA PRODUK HOBI ALAT PANCING) Rizki Aji Subekti; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

This study aims to examine the effect of E-Payment Gateway on the performance of MSMEs in fishing shops in the Yogyakarta and Magelang areas. This study uses a quantitative research approach with multiple linear regression method. The variables used are E-payment Gateway, product Quality, MSMEs Performance. The type of data used in this research is primary data which is taken directly by distributing questionnaires, namely micro business actors who are engaged in selling fishing rods. The results of this study indicate that the use of the E-Payment Gateway can improve the performance of MSMEs in fishing shops.
ANALISIS PERKEMBANGAN USAHA DANDELLION MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS Abdullah Hammam; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

Dandelion is a business engaged in the field of animal accessories, especially pets such as rabbits, guinea pigs, birds, cats and dogs. Dandelion was founded in mid-2020, at the beginning of its establishment this company only sold broiler rabbits for the products offered, so then Dandelion changed the products it sold with a focus on selling cage products only. This is due to the decrease in consumer interest in buying products (rabbits) from dandelions. This study aims to analyze internal (strengths and weaknesses) and external (opportunities and threats) factors by using the Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis tool that can affect Dandellion's business, formulate business development strategies, and develop model development. Dandellion's business uses the Business Model Canvas (BMC) approach which is composed of nine blocks, namely customer segment, value proposition, customer relationship, key partnership, key activities, key resources and cost structure as well as revenue stream. The BMC approach is needed as a visualization tool for efforts to develop Dandellion's business development strategies to optimize business services.
Co-Authors Abdullah Hammam Rizki Aji Subekti