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All Journal Jurnal Inovasi Ekonomi
Djawoto Djawoto
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA), Surabaya, Indonesia
Economics, Econometrics & Finance Social Sciences

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Effects of integrated HRM on the optimization of marketing performance in tourism industry SMEs Adya Hermawati; Abimanyu Tuwuh Sembhodo; Djawoto Djawoto
Jurnal Inovasi Ekonomi Vol. 7 No. 02 (2022): August (Special issue on Human Resources)
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i02.22517

Abstract

The purpose of this study is to analyze the effect of integrated human resource management on the optimization of marketing performance. The subject under study is the Tourism Industry SMEs. Hypothesis testing is done by multiple regression testing with data processing using SPSS software version 25. There are five hypotheses used in this study, with the results obtained are 1) individual performance has a significant effect on marketing performance, 2) innovation culture has a significant effect on marketing performance, 3) rewards have a significant effect on marketing performance, 4) individual performance, innovation culture, and rewards have a simultaneous effect on marketing performance.
Co-Authors Abimanyu Tuwuh Sembhodo Adya Hermawati