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All Journal Jurnal The Messenger Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Siti Tanti Hardiyanti
Universitas Paramadina
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI HUMAS KPCPEN DALAM MENINGKATKAN KEPERCAYAAN DI INDONESIA Krizia Putri Kinanti; Siti Tanti Hardiyanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 5, No 2 (2022): Juli
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v5i2.4388

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dan memahami apa strategi komunikasi yang digunakan humas dalam meningkatkan public trust masyarakat terhadap Komite Penanganan Covid-19 dan Pemulihan Ekonomi Nasional (KPCPEN). Public trust adalah simpulan dari kegiatan komunikasi humas, sangat menarik untuk diteliti, mengingat public trust akan terbangun dengan baik apabila humas memiliki strategi yang tepat guna di dalam melaksanakan kegiatan komunikasinya. Penelitian ini menggunakan pendekatan kualitatif jenis studi kasus. Informan dalam penelitian ini terdiri dari humas KPCPEN. Teknik pengumpulan data dilakukan melalui interview, observasi dan dokumentasi. Analisis datanya dilakukan secara sirkuler melalui tahapan data display, data reduction, penarikan kesimpulan. Hasil penelitian menunjukkan bahwa; strategi komunikasi humas KPCPEN dalam meningkatkan public trust berhasil dengan meningkatnya rasa percaya dan kemauan untuk divaksinasi.Kata Kunci: Hubungan Masyarakat, Komunikasi, Kepercayaan Masyarakat
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media Rahma Santhi Zinaida; Siti Tanti Hardiyanti; Zaid Amin
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5824

Abstract

Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media. Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source. Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research.
Co-Authors Krizia Putri Kinanti Rahma Santhi Zinaida Zaid Amin