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All Journal Jurnal Abdi Insani
Ninis Meliyana Putri
Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Cendekia Abditama
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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UPAYA PENINGKATKAN NILAI JUAL PRODUK RENGGINANG DESA RANCA KALAPA, KABUPATEN TANGERANG MELALUI INOVASI PRODUK BORING’S Abdul Rachman; Muhammad Fajar Ash Shidiqi; Sri Tamara Devy; Tresya meilina; Siti Nur Afifah; Widi Astuti; Silvi Octavani; Sari Wulandari; Vanny Nurhanifah; Muhammad Rizky Asrof; Ninis Meliyana Putri; Zahra Syafinatunnisa; Siti Nurmila Sari; Nila Hikma Karmelia
Jurnal Abdi Insani Vol 9 No 3 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i3.708

Abstract

This activity aims to assist UMK entrepreneurs in Ranca Kalapa Village in increasing the selling value of Rengginang products which are traditional foods so that they can upgrade these products. The role of UMK entrepreneurs is very important in improving the regional economy and the country's economy, so they are obliged to make many innovations and creations for their products in order to be able to compete well in the national and international arena. The method used in this activity is PAR (Participatory Action Research), which is a method that is part of research (Research) involving various stakeholders (relevant parties) in terms of assessing the actions to be carried out so that better changes are formed. Through this method, we innovate Rengginang products, in the form of Re-Branding, Re-Packing and Re-Promoting, so that existing products can meet the current market segment. The result of this activity is to produce a new product from rengginang innovation, namely Boring's (Bola Rengginang) served with chocolate wrap which can be a contemporary snack typical of Ranca Kalapa Village.
STRATEGI MENINGKATKAN PENJUALAN PRODUK KULIT KEMBANG TAHU TAWAR DESA RANCA KALAPA TANGERANG MELALUI DIGITALISASI MARKETING Abdul Rachman Abdul; Muhammad Fajar Ash Shidiqi; Sri Tamara Devy; Tresya Meilina; Siti Nur Afifah; Widi Astuti; Silvi Octavani; Sari Wulandari; Vanny Nurhanifah; Muhammad Rizky Asrof; Ninis Meliyana Putri; Zahra Syafinatunnisa; Siti Nurmila Sari; Nila Hikma Karmelia
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.971

Abstract

The role of MSE business actors is very important in increasing regional economic growth so they are obliged to make many creations and innovations for their products so that they can compete regionally and globally. One of the MSME actors who need to innovate and be creative is the Kulit Kembang Tahu Tawar business actor in Ranca Kalapa Village, Panongan, Tangerang Regency. These business actors still produce, package, and market products in a traditional way so that they cannot compete globally. This service activity aims to assist business actors living in Ranca Kalapa, Tangerang, in increasing the selling value of Kulit Kembang Tahu Tawar Products, which are traditional foods, so that they can provide added value to the product and become one of the strategies to increase good sales offline or online. The method used in this activity is PAR (Participatory Action Research). Through this method, the researchers carried out creations and innovations on the skin of fresh tofu cassava by re-branding, re-packing, and re-promoting (digital marketing) so that the resulting product has added value compared to the previous product. The results of this community service activity are new logo designs, new packaging designs, more innovative product packaging, and digital marketing through the Shopee marketplace for Kulit Kembang Tahu Tawar Products so that businesses can increase product sales online.
Co-Authors Abdul Rachman Abdul Abdul Rachman Abdul Muhammad Fajar Ash Shidiqi Muhammad Fajar Ash Shidiqi Muhammad Rizky Asrof Nila Hikma Karmelia Sari Wulandari Sari Wulandari Silvi Octavani Siti Nur Afifah Siti Nur Afifah Siti Nurmila Sari Sri Tamara Devy Tresya meilina Vanny Nurhanifah Widi Astuti Zahra Syafinatunnisa