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All Journal Indonesian Journal of Electrical Engineering and Computer Science
Pipatpong Saephoo
University of Phayao

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Phuket mascot design from based on cultural value Jirawat Sookkaew; Nakarin Chaikaew; Pipatpong Saephoo
Indonesian Journal of Electrical Engineering and Computer Science Vol 29, No 2: February 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v29.i2.pp788-796

Abstract

Designing with cultural, wisdom, way of life, beliefs, and other values that have been passed down through generations. Let's produce a creative product that is entertaining and varied. One of them is to design a mascot to be used in the media as a character and representation of something, and to imply that this mascot will be able to act on behalf of those representatives. It is clear that Phuket has an exceptional and valuable cultural capital. In addition, there are numerous traditions, rituals, beliefs, customs, arts, and civilizations that are indigenous to the local population. It was thought that this study did a good job of figuring out how to use cultural values to make characters by applying design theory or design science to creativity. It also did a good job of figuring out how applicable the methods and design approaches were.
Co-Authors Jirawat Sookkaew Nakarin Chaikaew