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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal Research of Social Science, Economics, and Management
Muinah Fadhilah
Universitas Sarjanawiyata Tamansiswa, Indonesia
Humanities Education Environmental Science Mathematics Other

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Pengaruh Kepercayaan, Brand Image, Keamanan terhadap Keputusan Pembelian (Studi pada Pengguna Shopee Generasi Y & Z) Listia Devananda; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 10 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i10.2183

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah kepercayaan, brand image, dan keamanan mempengaruhi keputusan pembelian dalam survei pengguna Shopee Generasi Y dan Z. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner Google Forms. Penelitian ini menggunakan teknik penelitian kuantitatif. Sampel penelitian terdiri dari seluruh pengguna Shopee baik laki-laki maupun perempuan Generasi Y dan Generasi Z dengan menggunakan teknik non-probabilistiy sampling. Secara lebih spesifik, teknik yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan sampel sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa 1.) Kepercayaan tidak signifikan terhadap Keputusan Pembelian pengguna Shopee Generasi Y & Z. 2.) Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian penguna Shopee Generasi Y & Z. 3.) Keamanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pengguna Shopee Generasi Y & Z. 4.) Kepercayaan, Brand Image, dan Keamanan berpengaruh positif dan signifikan secara simultan terhadap Keputusan Pembelian pengguna Shopee Generasi Y & Z.
Improve Online Purchasing Decisions Through Lifestyle, Risk Perception, and Consumer Trust in Shopee International Indonesia Retno Wulandari; Muinah Fadhilah; Agus Dwi Cahya
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.949

Abstract

This study examines the influence of lifestyle, risk perception, and consumer trust on online purchase decisions at Shopee International Indonesia. The rapid development of internet technology and e-commerce has transformed consumer behavior, making it essential to understand the factors driving online purchasing decisions. This research aims to determine the influence of lifestyle, risk perception, and consumer confidence on online purchase decisions at Shopee International Indonesia. The research method employed is quantitative descriptive, with the sample consisting of customers who have purchased products through the Shopee online shop. The sampling technique used is purposive sampling, with a total of 100 questionnaires processed. Data were analyzed using SPSS version 25. The results show that the lifestyle variable has a positive and significant effect on online purchase decisions at Shopee International Indonesia. The risk perception variable has a negative and significant effect on online purchase decisions at Shopee International Indonesia. The consumer trust variable has a positive and significant effect on online purchase decisions at Shopee International Indonesia. Simultaneously, lifestyle, risk perception, and trust variables have a positive and significant effect on online purchase decisions at Shopee International Indonesia, with a contribution of 90.40%.
Co-Authors Agus Dwi Cahya Listia Devananda Lusia Tria Hatmanti Hutami Retno Wulandari