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All Journal Economic Reviews Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EduInovasi: Journal of Basic Educational Studies
Putu Purnama Dewi, Putu
Program Studi Magister Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Faktor-Faktor yang Memengaruhi Loyalitas Konsumen pada Aplikasi GoFood Cahya Sri Andini, Ni Kadek Dwi; Purnama Dewi, Putu
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 3 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study aims to determine the effect of customer experience and discounts on customer satisfaction and customer loyalty, as well as the mediating role of customer satisfaction on the influence of customer experience and discounts on customer loyalty. The location of this study is Denpasar City and the sample used in this study is Generation Z in Denpasar City, with a total of 140 respondents. Data analysis techniques were carried out using SmartPLS 4. The results of the study indicate that customer experience has a positive and significant effect on customer loyalty, discounts have a positive and significant effect on customer loyalty, customer experience has a positive and significant effect on customer satisfaction, discounts have a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, the role of customer satisfaction as a mediating variable in the relationship between customer experience has a positive and significant effect on customer loyalty and the role of customer satisfaction as a mediating variable in the relationship between discounts has a positive and significant effect on customer loyalty. The suggestion that can be given by the researcher is that the GoFood Application management is expected to provide discounts on every purchase, provide an application that is comfortable to use, and can provide a fast response, and collaborate with more restaurants, innovate the design and appearance of the GoFood application so that it looks simpler and easier to use, provide discounts in a longer period of time and improve the quality of the service facilities provided.
Pengaruh Perpsepsi Kegunaan dan Persepsi Kemudahan Terhadap Kepuasan Pengguna Aplikasi MYBCA Dengan Kepercayaan Pengguna Sebagai Variabel Intervening Dilla Nanda Putri, I Gusti Ayu; Purnama Dewi, Putu
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.985

Abstract

This study aims to analyze the influence of perceived usefulness and perceived ease of use on user satisfaction of the MyBCA application, with user trust as an intervening variable. The research was conducted in Denpasar City, which has the highest number of mobile banking users in Bali. A quantitative approach was employed using a sample of 190 MyBCA users selected through multivariate sampling rules. Data were collected using a Likert-scale questionnaire and analyzed through Partial Least Squares (PLS) using SmartPLS 4.0. The results indicate that both perceived usefulness and perceived ease of use significantly affect user satisfaction and trust. User trust also shows a significant direct effect on satisfaction. Mediation testing further confirms that trust partially mediates the influence of perceived usefulness and perceived ease of use on satisfaction, emphasizing the importance of system reliability and security in strengthening user experience. These findings highlight that users value applications that are beneficial, easy to operate, and trustworthy. The study concludes that enhancing functionality, usability, system stability, and security features is essential for improving satisfaction and sustaining continued use of MyBCA.
Dampak Influencer Marketing dan Social Media Advertisement Terhadap Customer Trust Skintific Melalui E-WOM Mira Delviyani, Ni Putu; Purnama Dewi, Putu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10341

Abstract

This study aims to determine the influence of influencer marketing and social media advertisment on electronic word of mouth and customer trust, as well as the mediating role of electronic word of mouth on the influence of influencer marketing and social media advertisment on customer trust. The location of this study is in Denpasar City, Bali Province and the sample used is 150 respondents. The data analysis technique was carried out using SmartPLS 4. The results of the study show that influencer marketing has a positive and significant effect on customer trust, social media advertisment has a positive and significant effect on customer trust, influencer marketing has a positive and significant effect on electronic word of mouth, social media advertisment has a positive and significant effect on Regarding the electronic word of mouth, the electronic word of mouth has a positive and significant effect on customer trust, the role of electronic word of mouth as a mediating variable in the relationship between influencer marketing has a positive and significant influence on customer trust and the role of electronic word of mouth as a mediating variable in the relationship between Social media advertisment has a positive and significant influence on customer trust. The suggestion that can be given by the researcher is that the management of Skintific is expected to make more innovations in the product, so that later it can provide quality products, always provide direction to influencers in recommending products to consumers in order to provide accurate and reliable information, Make more interesting ads, as well as make more ads that contain product benefits, as well as testimonials from consumers who have used and are more active in promoting on social media.
Co-Authors Cahya Sri Andini, Ni Kadek Dwi Dilla Nanda Putri, I Gusti Ayu Mira Delviyani, Ni Putu