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Nuraida Wahyuni
Department of Industrial Engineering, Universitas Sultan Ageng Tirtayasa
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Interior design marketing strategy using SWOT analysis Nuraida Wahyuni; Shanti Kirana Anggraeni; Gilang Restu Saepudin
Journal Industrial Servicess Vol 8, No 2 (2022): October 2022
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/jiss.v8i2.17297

Abstract

The Covid pandemic has been successfully overcome. Estimates of the weak world economy have also been predicted. However, it is noted that the need for housing continues to increase. Along with the increasing need for residential homes, interior design services also increased. This increase is because people need a comfortable place to live. Especially with the house offering a limited area, a compact interior design is needed. Therefore, the offer of interior design services is increasingly widespread. Warna Dipa, as one of the interior service providers, requires a marketing strategy for the company to compete with its competitors. This study aimed to obtain a marketing strategy for Warna Dipa using a SWOT analysis. This study performed direct observation on the ground and interviews with the management of Warna Dipa to collect the data. The data was collected from internal and external factors of the company. The results show tactical and development strategies for Warna Dipa. Tactical strategies include using social media to expand marketing reach, collaborate with furniture providers, and increase product prototypes.
Measuring the impact of practicum schedule and mental workload on stress levels in hybrid learning: A case study in Physics practicum Ani Umyati; Selli Yanasari; Nuraida Wahyuni; Ade Sri Mariawati
Journal Industrial Servicess Vol 8, No 2 (2022): October 2022
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/jiss.v8i2.17312

Abstract

The Physics Laboratory of the Faculty of Engineering, University of Sultan Ageng Tirtayasa, has implemented hybrid learning-based learning after the Covid-19 pandemic abated. Students admitted to online practicum the previous semester said they felt depressed and overthinking while participating in the physics practicum. The assignments and report must be handwritten after they watch a video explanation of the experimental procedure. The internet network condition is also an obstacle for online practicum. Based on these problems, examining the impact of hybrid learning-based learning in shift practicum and mental workload on stress levels was necessary. This study aims to identify the mental workload experienced by online and offline participants in the Physics Laboratory practicum. The advantage of this study is to review two practicum methods, online and offline practicum. The research instruments used to measure the mental workload and stress level experienced by students are NASA-TLX and DASS-21, respectively. The results showed a simultaneous influence between shift practicum and mental workload on stress levels. The mental workload on the stress level of online and offline practice is significantly different. However, the shift of practicum to the stress level of online and offline practice is similar—the mental workload of online and offline practice in the dominant medium and heavy categories. Heavy and normal categories dominate stress levels. The dominant mental workload factors are effort, frustration, and physical demand.
Co-Authors Ade Sri Mariawati Ani Umyati Gilang Restu Saepudin Selli Yanasari Shanti Kirana Anggraeni