Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Hanifah
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Developing The Diffusion Innovation in Transaction Adoption Based on Blockchain Networks: SEM – Neural Network Empirical Study Audi Ramadhan; Hanifah; Cucu Hayati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

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Abstract

This research is aimed to examine the effect and relative importance of diffusion of innovation characteristics, perceived cost, and financial literacy in using blockchain network transactions. This research collected 100 data from a questionnaire of blockchain network users and analyzed using SEM–PLS and Neural Network. SEM–PLS in this research aims to analyze an independent variable's effect on a dependent variable. At the same time, the neural network is used to measure the relative importance of each independent variable on a dependent variable. The result of this research in SEM–PLS shows that compatibility, relative advantage, and perceived cost have a significant effect. In contrast, complexity and financial literacy do not significantly affect the intention to use a blockchain network. Furthermore, the result of the neural network shows that relative advantage is the most important variable in affecting the intention to use of blockchain network, followed by perceived cost and compatibility.
Coffeeshop Vs Warkop ? Septa Handika; Karunia Tripuspa; Ervina Dwi; Nadya Safitri; Dilawatur Rohmah; Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 4 (2023): MAY 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i4.82

Abstract

This article discusses the competition between coffeeshops and warkop in the coffee industry in Indonesia. The purpose of this article is to analyze the differences between the two types of coffee places and how the competition between them occurs. The method used in this article is qualitative research. The results of the study show that coffeeshops emphasize a higher-quality coffee experience and flavor, while warkop offers more affordable prices and a friendlier atmosphere. Competition between the two types of coffee places occurs due to differences in target markets and marketing strategies. Coffeeshops target consumers who are looking for a higher-quality coffee experience and flavor, while warkops target consumers who are looking for a relaxed atmosphere and affordable prices. Both types of coffee places also have their own advantages and disadvantages. Coffeeshops have higher quality coffee flavors but higher prices, while warkops have more affordable prices but lower quality coffee. In conclusion, competition between coffeeshops and warkops in the coffee industry in Indonesia occurs due to differences in target markets and marketing strategies. Both types of coffee places have their own advantages and disadvantages, and consumers can choose according to their preferences.
Co-Authors Audi Ramadhan Dilawatur Rohmah Ervina Dwi Hayati, Cucu Karunia Tripuspa Nadya Safitri Septa Handika