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All Journal RETORIKA: Jurnal Ilmu Bahasa Kulturistik : Jurnal Bahasa dan Budaya
Desak Putu Eka Pratiwi
Universitas Mahasaraswati
Humanities Education Languange, Linguistic, Communication & Media

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Semiotic Perspectives of Indonesian Horror Movie Posters Komang Widya Udiani Dewi; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.730-743

Abstract

This research investigates the semiotic dimensions of horror movie posters and how they use signs and pictures to communicate their genre-specific messages. The poster was selected for a popular horror movie in Indonesia. The verbal and visual signs on these posters were analyzed using semiotic theory as explained by Chandler (2007), studying the meaning of verbal and visual signs in terms of connotative and denotative meaning by Barthes (1968) and Cerrato's (2012) theory for interpreting the meaning of colors. Observation and note-taking techniques were used to collect data for this study. The data of this research was analyzed using the descriptive qualitative method. This research shows that selected posters effectively use dark, sinister imagery and bold, jagged typography to convey their horror themes. For instance, the use of a giant skull formed by twelve wrapped corpses in the “Siksa Kubur” poster creates a ghoulish and creepy image that resonates with cultural fears of death and the supernatural. The posters expressed both connotative and denotative meanings. Combining these elements creates a persuasive and engaging narrative that resonates with the cultural and supernatural themes prevalent in Indonesian horror. The posters, beyond being elements of the story, also act as marketing tools, effectively capturing and holding the audience's attention by using meaningful cultural symbols and emotions. These discoveries have important implications for filmmakers and marketers, indicating that a thorough grasp of cultural semiotics can improve horror films' narrative impact and market appeal.
DISCOVERING THE IMPLIED MEANING OF SIGNS USED IN TOOTHPASTE ADVERTISEMENT VIDEOS I Ketut Kartiawan; Desak Putu Eka Pratiwi; I Wayan Juniartha
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 6 No. 2 (2022): July 2022
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.6.2.3827

Abstract

Companies use advertisements to promote their products and send particular messages for the target audiences. An advertisement is a piece of text that tells people about something which includes persuading people to buy a product or service. In general, an advertisement is used to introduce a product by a certain company since it has the power to influence and persuade people to do particular action. Signs are commonly used in advertisements so that it is attractive and can convey messages efffectively. This study aimed to analyze the meaning of verbal and non-verbal signs which found in Colgate toothpaste advertisement videos. This study used Colgate toothpaste advertisement videos which taken from YouTube. The theories used in this study are the semiotic theory by Saussure (1983) to determine verbal and non-verbal signs and the theory of meaning by Barthes (1977) to discover the implied meaning of verbal and non-verbal signs found in Colgate toothpaste advertisements. This study uses the descriptive method to analyze the data. As the result, the advertisements show the verbal and visual signs support the company in promoting and informing its product. In this study, connotative meaning occurred dominantly rather that denotative meaning because the advertisements used more hidden meanings rather than literal meaning to convey the messages toward the audiences.
THE ANALYSIS OF SEMIOTIC SIGNS IN THE NUDES EYE SHADOW PALETTE ADVERTISEMENT BY MAYBELLINE NEW YORK I Gusti Agung Ayu Sania Pradnyanita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 6 No. 2 (2022): July 2022
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.6.2.4702

Abstract

Language is something that we use to communicate with others. The function of language has an important role in addressing people’s intent or purpose. Thus, the use of language should be right and fit with the situation and the goal to do. In doing the communication, some people would be delivering their message explicitly. But some of them deliver the message implicitly, they tend to use signs and symbols. One of the studies that talked about the meaning of the language in a certain sign is semiotic. Semiotic is the study that discusses the signs, which signs are divided into verbal and visual signs. The purpose of this study is to investigate the verbal and visual signs and the meaning itself in the advertisement this research is needed because some of the advertisers put the message behind their advertiser, which means that the message is not only delivered explicitly. The method used in this study is a qualitative method. The data utilized in this study were taken from YouTube. To investigate the information, this review utilized the theory of Semiotic by Saussure (1983), the theory of meaning from Barthes (1976), and the supporting theory of color by Cerrato (2012). The analyst tracked down 8 verbal signs and 9 visual signs.
Co-Authors I Gusti Agung Ayu Sania Pradnyanita I Ketut Kartiawan I Wayan Juniartha Komang Widya Udiani Dewi Putu Nur Ayomi