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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Sophia Rahmadhani
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementation of E-Business Strategy to Increase Competitive Advantage (Case Study At PT. Airasia Indonesia) Sophia Rahmadhani; Anggita Rizki; Ahmad Ihsan Fiqih Siregar; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.374

Abstract

E-business is the use of the Internet and other networks and information technology to facilitate the process of electronic commerce, business cooperation and communication, and business activities on the web. In other words, E-business has a wider scope than e-commerce AirAsia is one of the airlines that uses e-business implementation in its core business functions. Through http://www.airasia.com customers only need to visit the website from AirAsia.com to book airline tickets, even to book hotels and various attractive packages offered by AirAsia.com. E-business implemented by AirAsia is included in the B2C (Business-to-Consumer) application, which aims for consumers to directly contact the company without going through intermediaries. The focus of the problem in this research is how to implement e-business at PT AirAsia Indonesia, and what future steps/developments are proposed by the AirAsia company so that the e-business function can continue to grow and make the AirAsia company more competitive. This study aims to determine the e-business implemented by PT AirAsia Indonesia and alternative e-business development to increase competitive advantage. The method used to write this article is library research. To increase the competitive advantage AirAsia uses a CRM system that is useful for knowing the needs and behavior of changes by consumers.
Analysis of Changes in the Learning System of MTS YPI Al-Hidayah Lubuk Pakam Students Due to the Covid-19 Pandemic Sophia Rahmadhani; Nuri Aslami
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.794

Abstract

Learning is very meaningful because through learning can be obtained the base of quality people's energy. Learning is also a very meaningful way to develop positive character for people, through good learning will produce smart people with good learning and good actions. However, several countries are currently being hit by an outbreak of the corona virus that causes COVID19, and one of the countries that has been affected by the virus is Indonesia. The impact of the corona virus outbreak on learning is the conversion of the upgrading system to an online system. The purpose of this research is to analyze the change in the upgrading system of MTS YPI AL HIDAYAH students in Lubuk Pakam. This research uses an online questionnaire procedure. In this research, 50 students participated. This survey shares facts about the advantages and disadvantages of the online upgrading system felt by students and teachers at MTS YPI Al-Hidayah Lubuk Pakam. From 50 respondents, 35 students or 75 percent of students feel that they do not master that 15 students or 25 percent create better descriptions by practicing online. Students feel unsafe to practice in because they cannot ask the teacher directly like in class. They can actually ask questions online, but they can't master the teacher's explanation because they don't have to be in direct contact. For the results of the questionnaires tested, no less than 52 percent of students believe that online practice is safer than regular schools because positions and times are more flexible.
Co-Authors Ahmad Ihsan Fiqih Siregar Anggita Rizki Nurbaiti Nurbaiti Nuri Aslami