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All Journal Jumat Pendidikan: Jurnal Pengabdian Masyarakat Sahmiyya: Jurnal Ekonomi dan Bisnis
Ilma Nafiyah
IAIN Pekalongan
Economics, Econometrics & Finance Education Social Sciences Other

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Pendampingan Gerakan Literasi Pada Taman Bacaan Masyarakat (TBM) Griyo Moco Kecamatan Watukumpul Ilma Nafiyah; Misel Yulianti; Aryani Eka Sulistiya; Hendri Hermawan Adinugraha
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Agustus
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v3i2.2627

Abstract

The low literacy or reading interest of children in the Watukumpul sub-district, precisely in the village of Majalangu, is caused by children who are more likely to choose to play and gather together to play online games. Technological sophistication is one of the factors for the lack of literacy in children in Watukumpul District and the lack of motivation in children which causes low literacy. The existence of this service is expected to provide understanding and knowledge to children and can improve literacy skills. The method used is direct assistance with an educational approach. From this assistance, the children in Majalangu Village, Watukumpul Subdistrict have the motivation to improve literacy, besides that the children are also enthusiastic because of their high curiosity.
PERAN DIGITAL MARKETING BAGI UMKM DI MASA PANDEMI Ilma Nafiyah
Sahmiyya Vol. 1 No. 2 (2022): VOLUME 1 NOMOR 2 2022
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.416 KB) | DOI: 10.28918/sahmiyya.v1i2.5835

Abstract

Digital marketing can be defined as an online digital media activity that functions to promote and market products, for example through e-commerce, social media, and search engines. This research is a qualitative research method using a descriptive approach. Data collection using literature study. The toughest challenge for MSME actors during the pandemic is the change in market access due to the limited face-to-face meetings. Thus, a digital marketing program is needed to strengthen MSMEs during the pandemic. This article focuses on the impact of Covid-19 on MSMEs and the strategies used by business actors to increase sales turnover during the Covid-19 pandemic.
Co-Authors Aryani Eka Sulistiya Hendri Hermawan Adinugraha Misel Yulianti