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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Management, Economic, and Accounting
Teti Tri Astuti Jusasni
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

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Analisis Penerapan Strategi Pemasaran dalam Meningkatkan Penjualan pada Melvi’s Cake Medan Mabar Alif Lailasari Saragih; Teti Tri Astuti Jusasni; Sarifah Aini Kembaren
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah strategi pemasaran melalui yang dilakukan oleh Melvi’s Cake telah sesuai dan berhasil meningkatkan penjualan. Penelitian dilakukan dengan Metode Kualitatif. Penelitian ini dilakukan pada suatu usaha kue/roti yakni Melvi’s Cake Medan Mabar. Data diolah menggunakan uji analisis SWOT. Hasil dari Analisis SWOT yang dilakukan terhadap Melvi’s Cake menunjukkan bahwa Melvi’s Cake berada pada posisi kuadran I, yakni kekuatan yang dimiliki mampu mengatasi kelemahan dimiliki, serta peluang yang dimiliki Melvi’s Cake lebih banyak daripada ancaman yang dimiliki.
The Effect Of Accountability And Transparency Of Financial Accountability Reporting On The Budget Management Of School Operational Assistance Funds (Bos) At Sds Al Washliyah 5 Belawan Medan City Teti Tri Astuti Jusasni; Saparuddin Siregar; Muhammad Lathief Ilhamy Nasution
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.168

Abstract

This study is a quantitative research that aims to examine the effect of accountability and transparency of financial reporting accountability on the management of the School Operational Assistance (BOS) budget. The location of this research is SDS Alwashliyah 5 Belawan Medan City. The data used are primary data and secondary data. Primary data was collected through the distribution of questionnaires to respondents. The secondary data in this study is in the form of documents, such as records of BOS fund distribution and BOS fund expenditure records. The sampling technique used is purposive sampling. The analysis method used is multiple linear regression analysis using SPSS 24 (Statistical Product and Service Solution) software. The results of this study show that (1) Accountability affects the management of BOS funds, meaning that with accountability schools can be said to be responsible for the management of BOS funds. So that schools can improve the quality of financial accountability reporting, and gain the trust of parents, the community, and also the government. (2) Transparency affects the management of the BOS fund budget. This means that if the management of BOS funds is managed by prioritizing the principle of transparency, it will increase the effectiveness of BOS fund management.
Co-Authors Alif Lailasari Saragih Muhammad Lathief Ilhamy Nasution Saparuddin Siregar Sarifah Aini Kembaren