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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Student Research IIJSE
Muslimatul Husnah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Library & Information Science Public Health Social Sciences

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Pengantar Pemasaran Global Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani; Suhairi Suhairi
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Abstrack The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.
Analisis Laporan Keuangan Dalam Menilai Kinerja Perusahaan Sebagai Dasar Pengambilan Keputusan Investasi Saham Pada PT. Semen Indonesia ( Persero ) Tbk Periode 2017 – 2021 Muslimatul Husnah; Niki Aulia; Budi Dharma
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Semen Indonesia Tbk yang bergerak di bidang infrastruktur memegang posisi yang sangat penting bagi perkembangan infrastruktur. Hal ini dikarenakan Pt. Bahan baku konstruksi seperti semen, beton jadi, gipsum, dan terak dijual oleh Semen Indonesia Tbk. Metode kualitatif asosiatif dan deskriptif digunakan dalam penelitian ini. Studi ini menggunakan data sekunder, dan Laporan Tahunan yang diterbitkan PT sebagai sumber data sekunder. Semen Indonesia Tbk, 2017–2021, laporan BEI, dan sumber berita media massa. Teknik pemilahan informasi yang digunakan dalam penelitian ini adalah penelitian kepustakaan, dimana strategi ini menganalisis spekulasi yang signifikan melalui pemeriksaan yang berbeda yang diperoleh dari buku harian. Selain itu, informasi dikumpulkan dari Pt. Semen Indonesia, Tbk untuk memperoleh Laporan Tahunan yang diperlukan. Temuan penelitian mengungkapkan peningkatan rasio. Hal ini karena aset mengalami peningkatan dan pendapatan mengalami penurunan, khususnya aset tetap yang mengalami peningkatan signifikan. Demikian pula, tidak ada peningkatan pendapatan yang terlihat. Jumlah liabilitas yang meningkat di tahun 2019 dibuktikan dengan penurunan rasio ROE menjadi 7,41, dengan pinjaman perbankan menjadi contoh yang paling menonjol. Ini karena pelunasan hutang dan pendapatan yang lebih rendah mengurangi jumlah aset.
Marketing Strategy: Promotion of Kacang Asin Pak Tani Brand Products at Tanjung Anom Village Muslimatul Husnah; Suhairi Suhairi; Budi Dharma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economic: July, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3717

Abstract

This research focuses on developing a marketing strategy for the “Kacang Asin Pak Tani” product. This product is a home industry engaged in selling dry food and snacks. Sales of Pak Tani’s Salted Peanuts have continued to increase from 2019 to 2022, but interview results show that this product has not implemented a good marketing strategy, including offline and online promotions, market segmentation, and other marketing mixes. In developing an effective marketing strategy, the 4P concept (Product, Price, Place, Promotion) is an important basis. The method used in this research is the descriptive qualitative method, with the observation approach and interview as a data collection technique, research data consists of secondary and primary data. Primary data was generated from interviews with home industry owners of Salted Peanut Products, employees, and consumers. Secondary data includes graphic data of the sales cycle for four years, EFAS and IFAS data, as well as SWOT analysis obtained from Kacang Asin Pak Tani company. The researchers also use literature reviews as a theoretical foundation that can support solving the problem being studied. Research results, based on the SWOT analysis can be seen that the strategy used is in quadrant 1, this position is a very profitable position, by implementing a strategy that supports aggressive growth policies (Grow Oriented Strategy). So, this is a strategy that can be carried out by the Kacang Asin Pak Tani Brand Product so that the strengths, weaknesses, opportunities, and threats of the business can be identified. As a suggestion, in terms of promotion, the “Kacang Asin Pak Tani” brand needs to develop a more effective promotion strategy to increase consumer awareness of the products and brands offered.
INTRODUCTION TO GLOBAL MARKETING ( PENGANTAR PEMASARAN GLOBAL ) Suhairi Suhairi; Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani
Journal of Student Research Vol. 1 No. 1 (2023): Januari: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i1.927

Abstract

The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.
Co-Authors Ahmad Ihsan Fiqih Siregar Dharma, Budi Indah Wulansari Batubara Niki Aulia Sophia Rahmadhani Suhairi Suhairi