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Development of a Model of Intention to Adopt Electric Motorcycles in Indonesia Tasya Santi Rahmawati; Yuniaristanto Yuniaristanto; Wahyudi Sutopo; Muhammad Hisjam
Automotive Experiences Vol. 5 No. 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.7344

Abstract

Indonesia's economic sector continues to rely on carbon-emitting fossil fuels. The government is speeding up electrification by encouraging people to switch from traditional to electric automobiles. Electric motorcycles are one option for lowering CO2 emissions. Many researchers have investigated the value attributes affecting consumers’ attitudes and behavior around electric motorcycles. The structural model was created using the Partial Least Square ”“ Structural Equation Model (PLS-SEM). The questionnaires were circulated through the internet, and 1,223 valid responses were received. Researching people's interest in environmentally friendly vehicles and the growing ecosystem of electric vehicles will indicate that the electric motorcycle business has a bright future. This research also shows that attitude is a major impact on electric motorcycle purchase intention and infrastructure, and subjective norms and perceived behavioral control have a direct effect on electric motorcycle purchase intention. Cost and technology do not influence a person in determining his desire to buy an electric vehicle.
Exploring the Factors Accelerating the Electric Motorcycle Adoptions: Insights from Theory of Planned Behavior and Travel Behavior Muhammad Hafiz Aditya; Yuniaristanto Yuniaristanto; Wahyudi Sutopo
Automotive Experiences Vol. 7 No. 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.11044

Abstract

Indonesia is a densely populated country where most people use motorcycles for mobility. With increasing carbon emissions, Indonesia plans to migrate conventional motorcycles toward electric ones by 2040. However, the adoption process of electric motorcycles is relatively slow, considering that the number of electric motorcycles is still far from the government's target. This study aims to investigate what factors influence the adoption process of electric motorcycles in Indonesia. Based on 906 samples, an analysis was conducted using a hybrid choice model on willingness to pay more, which considered three components: socio-demographics, Theory of Planned Behavior (TPB), and travel behavior patterns. The results showed that all three components significantly affect the willingness to pay more. Individuals who are older, highly educated, high-income, use public or environmentally friendly transportation, and have a low frequency of mobility for work purposes are more likely to purchase an electric motorcycle. The results of this study provide a new perspective in the unique context of electric motorcycle adoption in Indonesia and conditions that still need improvement when related to the government's long-term targets. This research will be helpful for governments and manufacturers by providing the characteristics of people who are more likely to purchase an electric motorcycle.