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All Journal Jurnal Sisfotek Global Prosiding SeNTIK STI&K BALQIS: Journal of Business Innovation and Digital Marketing Open Access DRIVERset BALQIS: Journal of Business Innovation and Digital Marketing
Fithri Wulandari
Universitas Cendekia Abditama
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

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Development of Virtual Reality Applications as a Media for Digitizing Cultural Heritage in the Historic Building of the Banten Caringin Mosque Edi Junaedi; Fithri Wulandari; Icha Icha
JURNAL SISFOTEK GLOBAL Vol 12, No 2 (2022): JURNAL SISFOTEK GLOBAL
Publisher : Institut Teknologi dan Bisnis Bina Sarana Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38101/sisfotek.v12i2.546

Abstract

The Caringin Banten Mosque is a historic relic that must be preserved and introduced to the public, but the condition of the historic mosque in Banten is no longer visible, therefore digitalization is needed so that people can know the historical events of the mosque. The technology that can be used to digitize the mosque building is Virtual Reality, which is a technology that allows users to see and interact with an environment that is simulated by a computer, so that users feel they are in that environment. Virtual Reality can be applied to various devices, one of which is currently widely used, namely Android. The purpose of this research is to produce a Virtual Reality application for the Caringin Banten Mosque based on an Android smartphone, with the hope of making it easier for the public to know and learn about the historical heritage of the Caringin Banten Mosque. This research method uses the Waterfall model from the SDLC. The stages are divided into 6 namely: System modeling, Software requirements analysis, Design, Coding, Testing and Maintenance. The author uses Blender software to create three-dimensional objects, then uses Unity software to create virtual reality applications. Based on testing, the application can run smoothly on the author's Android device. However, when tested by 10 (ten) people, the application still has some shortcomings. However, the application was successful in introducing the Caringin Banten Mosque to users.
Pengaruh Penggunaan Chatbot Dalam Customer Service Terhadap Loyalitas Pelanggan Pada Perusahaan Telkomsel Fithri Wulandari; Didi Ahdiat; Sudrajat; Hanifatul Riskiyai; Faedah Nuryaningsyih
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Current technological developments create new media so that humans can communicate with chatbots to meet their need for information. All customer needs, starting from submitting customer complaints to accessing services, can be done quickly using chatbots. Indonesia has several large companies that have adopted chatbots to make it easier for customers to get customer service on a self-service basis or without human assistance. This study aims to analyze the effect of using chatbots in customer service on customer loyalty at Telkomsel companies. This study uses quantitative methods with survey methods. The results of the study show that the customer experience using chatbots is significantly influenced by perceived usefulness when interacting with Veronika's chatbots. Chatbot has a significant influence on customer satisfaction and loyalty in using Telkomsel services.
Penerapan Strategi Digital Marketing Aida Dalam Meningkatkan Awareness Pada Instagram Ziswaf Kopsyah BMI hanifatul Riskiya; Fithri Wulandari
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 1 (2025): June 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas penerapan strategi digital marketing dalam meningkatkan awareness dan interaksi audiens terhadap program zakat, infaq, sedekah, dan wakaf (ZISWAF) di Koperasi Syariah Benteng Mikro Indonesia (Kopsyah BMI). Metode penelitian yang digunakan adalah deskriptif kualitatif melalui pendekatan observasi partisipatif. Arah penelitian ini untuk menguji apakah dengan menerapkan strategi AIDA (Awareness, Interest, Desire dan Action) pada Ziswaf BMI dapat meningkatkan brand Ziswaf dan juga untuk memberikan pengetahuan kepada pengelola media sosial Ziswaf BMI Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang dengan pendekatan SWOT, pemanfaatan strategi media sosial Instagram dan Facebook, serta penerapan perencanaan konten secara sistematis mampu meningkatkan keterlibatan audiens secara signifikan. Kegiatan digital marketing terbukti efektif dalam membangun citra positif lembaga dan memperluas jangkauan informasi ZISWAF kepada masyarakat luas.                                                                                                                                   This study aims to examine the effectiveness of implementing digital marketing strategies in increasing audience awareness and interaction with the zakat, infaq, sedekah, and waqf (ZISWAF) program at the Indonesian Islamic Cooperative of Benteng Mikro (Kopsyah BMI). The research method used is descriptive qualitative through a participatory observation approach. The direction of this study is to test whether implementing the AIDA (Awareness, Interest, Desire, and Action) strategy in BMI's Ziswaf can improve the Ziswaf brand and also to provide knowledge to BMI's Ziswaf social media managers. The results of the study indicate that a digital marketing strategy designed with a SWOT approach, utilizing Instagram and Facebook social media strategies, and implementing systematic content planning can significantly increase audience engagement. Digital marketing activities have proven effective in building a positive image of the institution and expanding the reach of ZISWAF information to the wider community.
Penerapan Strategi Digital Marketing Aida Dalam Meningkatkan Awareness Pada Instagram Ziswaf Kopsyah BMI hanifatul Riskiya; Fithri Wulandari
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 1 (2025): June 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas penerapan strategi digital marketing dalam meningkatkan awareness dan interaksi audiens terhadap program zakat, infaq, sedekah, dan wakaf (ZISWAF) di Koperasi Syariah Benteng Mikro Indonesia (Kopsyah BMI). Metode penelitian yang digunakan adalah deskriptif kualitatif melalui pendekatan observasi partisipatif. Arah penelitian ini untuk menguji apakah dengan menerapkan strategi AIDA (Awareness, Interest, Desire dan Action) pada Ziswaf BMI dapat meningkatkan brand Ziswaf dan juga untuk memberikan pengetahuan kepada pengelola media sosial Ziswaf BMI Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang dengan pendekatan SWOT, pemanfaatan strategi media sosial Instagram dan Facebook, serta penerapan perencanaan konten secara sistematis mampu meningkatkan keterlibatan audiens secara signifikan. Kegiatan digital marketing terbukti efektif dalam membangun citra positif lembaga dan memperluas jangkauan informasi ZISWAF kepada masyarakat luas.                                                                                                                                   This study aims to examine the effectiveness of implementing digital marketing strategies in increasing audience awareness and interaction with the zakat, infaq, sedekah, and waqf (ZISWAF) program at the Indonesian Islamic Cooperative of Benteng Mikro (Kopsyah BMI). The research method used is descriptive qualitative through a participatory observation approach. The direction of this study is to test whether implementing the AIDA (Awareness, Interest, Desire, and Action) strategy in BMI's Ziswaf can improve the Ziswaf brand and also to provide knowledge to BMI's Ziswaf social media managers. The results of the study indicate that a digital marketing strategy designed with a SWOT approach, utilizing Instagram and Facebook social media strategies, and implementing systematic content planning can significantly increase audience engagement. Digital marketing activities have proven effective in building a positive image of the institution and expanding the reach of ZISWAF information to the wider community.
Penerapan Strategi Digital Marketing Aida Dalam Meningkatkan Awareness Pada Instagram Ziswaf Kopsyah BMI hanifatul Riskiya; Fithri Wulandari
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 1 (2025): June 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas penerapan strategi digital marketing dalam meningkatkan awareness dan interaksi audiens terhadap program zakat, infaq, sedekah, dan wakaf (ZISWAF) di Koperasi Syariah Benteng Mikro Indonesia (Kopsyah BMI). Metode penelitian yang digunakan adalah deskriptif kualitatif melalui pendekatan observasi partisipatif. Arah penelitian ini untuk menguji apakah dengan menerapkan strategi AIDA (Awareness, Interest, Desire dan Action) pada Ziswaf BMI dapat meningkatkan brand Ziswaf dan juga untuk memberikan pengetahuan kepada pengelola media sosial Ziswaf BMI Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang dengan pendekatan SWOT, pemanfaatan strategi media sosial Instagram dan Facebook, serta penerapan perencanaan konten secara sistematis mampu meningkatkan keterlibatan audiens secara signifikan. Kegiatan digital marketing terbukti efektif dalam membangun citra positif lembaga dan memperluas jangkauan informasi ZISWAF kepada masyarakat luas.                                                                                                                                   This study aims to examine the effectiveness of implementing digital marketing strategies in increasing audience awareness and interaction with the zakat, infaq, sedekah, and waqf (ZISWAF) program at the Indonesian Islamic Cooperative of Benteng Mikro (Kopsyah BMI). The research method used is descriptive qualitative through a participatory observation approach. The direction of this study is to test whether implementing the AIDA (Awareness, Interest, Desire, and Action) strategy in BMI's Ziswaf can improve the Ziswaf brand and also to provide knowledge to BMI's Ziswaf social media managers. The results of the study indicate that a digital marketing strategy designed with a SWOT approach, utilizing Instagram and Facebook social media strategies, and implementing systematic content planning can significantly increase audience engagement. Digital marketing activities have proven effective in building a positive image of the institution and expanding the reach of ZISWAF information to the wider community.
Co-Authors Didi Ahdiat Edi Junaedi Faedah Nuryaningsyih Hanifatul Riskiya Hanifatul Riskiyai Icha Icha Sudrajat Sudrajat