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Fenny Chaindra Tanuwijaya
Trisakti School of Management
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Penjualan melalui Brand Loyalty Fenny Chaindra Tanuwijaya; Nuno Sutrisno
Media Bisnis Vol 14 No 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1676

Abstract

This research aims to determine the effect of Brand Evaluation, Trust, Satisfaction, Brand Relationship, Brand Affect, Brand Image, and Product Quality on Brand Loyalty users of Dettol antiseptic bath soap in DKI Jakarta. The population in this study was the customers of of Dettol antiseptic bath soap, living in DKI Jakarta. The samples were 146 respondents by purposive sampling method. The Assessment of each variable used 5 points of Likert Scale. Data processing used multiple regression. The results of this study indicate that there is an influence Trust, Satisfaction, Brand Image, and Product Quality on Brand Loyalty of Dettol antiseptic bath soap in DKI Jakarta.
Peningkatan Penjualan melalui Brand Loyalty Fenny Chaindra Tanuwijaya; Nuno Sutrisno
Media Bisnis Vol. 14 No. 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1676

Abstract

This research aims to determine the effect of Brand Evaluation, Trust, Satisfaction, Brand Relationship, Brand Affect, Brand Image, and Product Quality on Brand Loyalty users of Dettol antiseptic bath soap in DKI Jakarta. The population in this study was the customers of of Dettol antiseptic bath soap, living in DKI Jakarta. The samples were 146 respondents by purposive sampling method. The Assessment of each variable used 5 points of Likert Scale. Data processing used multiple regression. The results of this study indicate that there is an influence Trust, Satisfaction, Brand Image, and Product Quality on Brand Loyalty of Dettol antiseptic bath soap in DKI Jakarta.
Co-Authors NUNO SUTRISNO