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All Journal Business UHO: Jurnal Administrasi Bisnis Innovative: Journal Of Social Science Research
herlina herlina
Universitas Halu Oleo
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Strategi Bisnis Usaha Mikro Kecil dan Menengah (UMKM) dalam Pengembangan Usaha UD. Mete Mubaraq Lombe Kota Kendari herlina herlina; Ninik Endang Purwati; Liwaul Liwaul
Business UHO: Jurnal Administrasi Bisnis Vol 4, No 2 (2019): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.321 KB) | DOI: 10.52423/bujab.v4i2.9461

Abstract

This research is a qualitative descriptive study conducted at UD. Cashew Mubaraq Lome Kendari. This study aims to describe the business strategy used so that this business can develop. The business strategy includes marketing strategy, production strategy, human resources strategy, and financial strategy. The informants of this research are the Manager, Head of the Marketing Division, and the Head of the Production Division. Data were collected using interview, observation, and documentation techniques.Based on the results and research discussions obtained, it can be seen that the business strategy in marketing is to provide various types of products. Products manufactured by UD. Kendari Mubaraq Lombe Cashew and the products of 31 Small and Medium Enterprises (UKM) in Southeast Sulawesi Province. The strategy in the field of production is to pay attention to the production process properly and pay attention to the quality of raw materials, especially cashew. The strategy in the field of human resources, this business employs 15 permanent employees and 10 daily employees. Daily employees aim to facilitate the cashew production process, which is employed when producing cashew with a wholesale system. In UD financial management. Cashew Mubaraq Lombe Kendari is still simple, which records the accounting for all company revenues and expenses. In organizing the financial section is governed by the owner's wife and does not have other workers.
Persepsi Generasi Muda Terhadap Kegiatan Pertanian Pada Usaha Tani Padi Sawah Di Kelurahan Toddang Pulu Kecamatan Tellu Limpoe Kabupaten Sidrap Herlina Herlina; Hidrawati Hidrawati; Muhammad Aswar Limi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6674

Abstract

Generasi muda yang bekerja di sektor pertanian masih sangat sedikit karena cenderung beralih ke sektor industri dan manufaktur. Penelitian ini bertujuan untuk mengetahui persepsi generasi muda terhadap kegiatan pertanian pada usahatani padi sawah di Kelurahan Toddang Pulu Kecamatan Tellu Limpoe Kabupaten Sidrap. Penelitian ini dilaksanakan di Kelurahan Toddang Pulu, Kecamatan Tellu Limpoe, Kabupaten Sidrap pada bulan April 2023 sampai dengan Agustus 2023. Data penelitian berupa data primer dan data sekunder diperoleh melalui wawancara dan dari berbagai referensi yang terkait dengan sumber pustaka yang berhubungan dengan penelitian ini. Data dianalisis dengan menggunakan metode deskriptif kualitatif dengan skala likert. Hasil penelitian menunjukkan bahwa persepsi generasi muda terhadap kegiatan pertanian pada usahatani padi sawah memberikan respon yang tinggi pada persepsi pendapatan dan persepsi peranan. pada persepsi kepuasan kerja, persepsi minat dan persepsi tingkat kelelahan memberikan respon sedang. Berdasarkan hasil penelitian disarankan pada generasi muda turut serta dalam kegiatan usahatani. Pada pemerintah mengambil kebijakan terkait pengembangan sumber daya manusia dan generasi kemudahan serta pengembangan sektor pertanian. Dan bagi peneliti selanjutnya untuk mengkaji persepsi lebih lanjut.
Co-Authors Hidrawati Hidrawati Liwaul Liwaul Muhammad Aswar Limi Ninik Endang Purwati