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All Journal Rambideun : Jurnal Pengabdian Kepada Masyarakat EKSYA: Jurnal Ekonomi Syariah
Nurintan Siregar
STAIN Mandailing Natal
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Public Health Social Sciences

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STRATEGI MARKETING BANK MUAMALAT DALAM MENARIK NASABAH MELALUI ANALISA SWOT Nurintan Siregar
EKSYA : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2021): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

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Abstract

This paper discusses the marketing strategy of Bank Muamalat in attracting customers through SWOT analysis. The research method used is field research with a qualitative approach, which focuses on solving appropriate problems regarding the marketing strategy of Bank Muamalat products by collecting primary and secondary data, analyzing the results of data collection and making interpretations and conclusions. The results of this study are that the advantages of the bank muamalat strategy can be seen from the socialization to campuses and schools about bank muamalat programs. Bank Muamalat is also the first pure sharia bank in Indonesia. While the weakness of Bank Muamalat is the lack of facilities and infrastructure such as the number of bank offices, ATM machines, so that many customers wonder what if they want to take cash in savings. If you use a Prima ATM or ATM Bersama, it also requires a fee to take savings. The existence of socialization to campuses and to schools about Bank Muamalat programs is a very good opportunity to attract customers. The existence of the phenomenon of "Ayo Hijrah" makes more and more people to open accounts at Muamalat bank. As the first pure sharia bank, Muamalat bank became a big capital in its marketing strategy to attract customers. Bank Muamalat's challenge is the lack of supporting facilities and infrastructure such as the lack of sub-branches and ATM machines
OPTIMALISASI LUBUK LARANGAN SEBAGAI DAYA TARIK WISATA MELALUI PROMOSI MEDIA SOSIAL DESA TAMBANGAN JAE Enni Sari Siregar; Nurintan Siregar; Nurliana Hutagalung; Ainun Nisa Btr
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i3.2995

Abstract

Lubuk Larangan is currently used as one of the tourist destinations that has great potential and many visitors consider it as a tourist spot as well as a fish farming location. By promoting tourism through various methods and media, the potential of this tourist destination can be developed more widely, in order to build the image and appeal of the tourist attraction. The use of social media as a means of tourism promotion is very effective in reaching more tourists. This community service activity aimed to introduce Lubuk Larangan through socialization to the community, especially members of the Karang Taruna of Tambangan Jae Village and was carried out in Lubuk Larangan. The method of implementing this community service activity is through socialization and direct discussion with Karang Taruna. The results of this activity showed that members of the Karang Taruna of Tambangan Jae Village gain an understanding of the importance of using social media as a means of promotion to introduce tourist attractions to make it better known and attract more visitors. Furthermore, participants are taught to create interesting content, such as photos and videos, which can be shared through various social media used.         
Co-Authors Ainun Nisa Btr Enni Sari Siregar Nurliana Hutagalung