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All Journal Indonesian Journal of Global Discourse
Alfian Hidayat
Program Studi Hubungan Internasional, Universitas Mataram, Mataram
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Gastrodiplomasi Thailand dalam Sektor Pariwisata untuk Meningkatkan Kunjungan Wisatawan Mancanegara (Studi Kasus Gastrodiplomasi Thailand di Indonesia) Jannatun Naim; Alfian Hidayat; Sirwan Yazid Bustami
Indonesian Journal of Global Discourse Vol. 4 No. 1 (2022): Indonesian Journal of Global Discourse
Publisher : The Department of International Relations Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ijgd.v4i1.46

Abstract

The potential of cuisine as a part of every country’s culture, if we can seriously manage it properly, could contribute to several sectors of the country. Utilizing culinary is also part of national branding. This strategy was implemented by Thailand to form a positive image of the country. The implementation of utilizing culinary potential is called gastrodiplomacy or culinary diplomacy. This research has two purposes: to understand Thailand’s gastrodiplomacy program and the strategies taken to increase foreign tourist arrivals. This research uses a qualitative and descriptive approach and uses data from secondary sources. Furthermore, in practice, this research will be expected to be able to provide insights for readers and writers about how Thailand’s strategy through gastro diplomacy is carried out in increasing foreign tourist arrivals
Co-Authors Jannatun Naim Sirwan Yazid Bustami