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Estu Mahanani
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Computer Science & IT

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Identifikasi dan Strategi Pengembangan Potensi Desa Wisata Alternatif di Desa Pringkasap Kecamatan Pabuaran Kabupaten Subang Farida Farida; Lidia Djuhardi; Nana Trisnawati; Estu Mahanani; Marhalinda Marhalinda; Endang Ayu Rahayu
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2378

Abstract

This study aims to identify the potential of alternative tourism villages and the external andinternal factors that are owned in Pringkasap Village, Pabuaran District, Subang Regency. Thistype of research is qualitative, with the method of collecting data through FGD. The analytical toolused is a SWOT (strength, weakness, opportunity and threat) analysis, which aims to determine analternative tourism village development strategy. The results of the study resulted in severalstrategic directions for the development of tourist villages, including competitive strategies,overview strategies, diversification strategies and defensive strategies
Co-Authors Endang Ayu Rahayu Farida Farida Lidia Djuhardi Marhalinda Marhalinda Nana Trisnawati