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All Journal SMBJ: Strategic Management Business Journal
Hardoko Hardoko
STIE SBI Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF TRUST, SECURITY, QUALITY OF SERVICE, PERCEPTION OF RISK AND PRICE ON ONLINE PURCHASE DECISIONS Hardoko Hardoko
SMBJ: Strategic Management Business Journal Vol. 2 No. 01 (2022): June/July 2022
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v2i01.25

Abstract

This study aims to determine the effect of trust, security, service quality, perception of risk and price on online purchasing decisions. Data was obtained by distributing questionnaires to 105 respondents. The results showed that the results of the t test, trust, perception of risk and price had a positive and significant effect on online purchasing decisions. Meanwhile, security and service quality variables have a positive and insignificant effect on online purchasing decisions. Based on the results of the F statistical test using analysis of variance or ANOVA, it can be seen that the significance value (0.000 < 0.05) which means significant, it can be concluded that the variables of trust (x1), security (x2), service quality (x3), perceptions of risk (x4) and price (x5) simultaneously (simultaneously) have an influence on online purchasing decision variables.
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