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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SMBJ: Strategic Management Business Journal
Arief Dermawan
STIE SBI Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE EFFECT OF SERVICE QUALITY, PRODUCT EXELLENCE AND PROMOTION ON CONSUMER SATISFACTION CV. PRIMAJAYA SARANA Arief Dermawan
SMBJ: Strategic Management Business Journal Vol. 2 No. 01 (2022): June/July 2022
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v2i01.27

Abstract

This study intends to determine the partial effect of service quality, product excellence, and promotion on consumer satisfaction at CV. Prima Jaya Sarana. All the population in this study is consumers who are spread in Yogyakarta. The sample taken is 60 respondents who are suitable and matched as data sources. The distribution uses Accidental Sampling. The measurement scale uses a Likert scale. Hypothesis testing uses partial test (t test), simultaneous test (F test), and coefficient of determination test (R2), while data processing uses SPSS version 24. The results of this study indicate that partially the quality of service shows a value of 3.634 which means it has a positive and significant effect on consumer satisfaction; partially, product excellence shows a value of 3.312 which means that it has a positive and significant effect on consumer satisfaction and partially promotion shows a value of 2.765 has a positive and significant effect on consumer satisfaction, simultaneously the variables of service quality, product quality, and promotion have a positive and significant effect to customer satisfaction as indicated by a value of 46,348. The influence of service quality, product quality, and promotion variables on purchasing decisions is 69.8%.
Pengungkapan environmental, social, governance (ESG) dalam meningkatkan nilai perusahaan publik di Bursa Efek Indonesia Fiki Kartika; Arief Dermawan; Faza Hudaya
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 9 No 1 (2023): Februari 2023
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v9i1.14014

Abstract

Along with the development of the economy in Indonesia, the development of sustainability aspects in Indonesia has also received a good response. By carrying out Environmental, Social, and Governance (ESG) disclosures and regulations from regulatory agencies, public understanding of sustainability investment is hoped to continue to increase. Public awareness of ESG-based investments has continued to increase in recent years. ESG is a company standard in investment practices that integrates and implements its policies in line with environmental, social, and governance concepts. This study aimed to determine the effect of ESG on company value in companies listed on the Indonesia Stock Exchange (IDX), 2017-2021 period. The sample for this research is a company listed on the IDX for the 2017-2021 period. Sampling technique using purposive sampling. The data analysis used in this study is multiple linear regression. The analysis results conclude that Environmental, Social, and Governance (ESG) has not strongly influenced the value of companies listed on the IDX for the 2017-2021 period.
Co-Authors Faza Hudaya Fiki Kartika