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All Journal Quantitative Economics and Management Studies
Erwin Pratama Sinaga
Faculty of Economics and Business, University of Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Analysis of The Effect of Facility and Service Quality on Consumer Satisfaction Erwin Pratama Sinaga; Marlina Siregar; Nurintan Asyiah Siregar
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.187 KB) | DOI: 10.35877/454RI.qems1041

Abstract

This study aims to determine the variable of facilities (X1 ) and service quality (X2 ) and the variable of customer satisfaction (Y). In this study, the population used was all consumers who had visited the Hotel Platinum Rantauprapat at least 1 time, and the sample was taken using the unknown population formula for as many as 100 respondents. Data was collected by distributing questionnaires using google Forms and measured by a Likert scale. The data analysis technique in this study uses PLS (partial least square) analysis which is a variant-based Structural Equation Modeling (SEM) equation analysis using SmartPLS 3 software. The results of this study indicate that facilities and service quality have a positive and significant effect on customer satisfaction
Co-Authors Marlina Siregar Nurintan Asyiah Siregar