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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Journal of Economics, Entrepreneurship, Management Business and Accounting
Deni Sunaryo
Serang Raya University, Indonesia
Economics, Econometrics & Finance Education Other

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WHAT IS SHARE PRICES CAN AFFECT RETURN ON ASSETS, TOTAL ASSET TURNOVER, AND CURRENT RATIO WITH FINANCIAL DISTRESS AND EARNINGS PER SHARE AS A MODERATING VARIABLE Deni Sunaryo
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.82

Abstract

This study aims to determine the effect of Return On Assets, Total Asset Turnover, and Current Ratio on Stock Prices with Financial Distress and Earning Per Share as moderating variables. This study uses the object of banking sub-sector companies on the Southeast Asian Stock Exchange for 2012-2020. The sampling method used in this study using a purposive sampling technique obtained 11 companies that presented complete financial statements so that a total of 25 samples were obtained. The analytical approach is descriptive statistical analysis, classical assumption test, MRA, multiple linear regression, t-test, and f test. The study's results partially concluded that Return On Assets had a significant effect on stock prices, Total Asset Turnover had no significant impact on stock prices, and the Current Ratio had a substantial effect on stock prices. However, the study's results show that Return On Assets, Total Asset Turnover, and Current Ratio significantly impact stock prices. In addition, the results of the MRA research show that Financial Distress does not moderate Return On Assets to Stock Prices, Financial Distress does not average Total Asset Turnover to Stock Prices, Financial Distress does not average Current Ratio to Stock Prices, Earning Per Share moderates Return On Assets to Stock Prices, Earning Per Share Share does not moderate Total Asset Turnover to Share Price, Earning Per Share does not reasonable Current Ratio to Share Price
Marketing Strategies for Traditional Batik Products: A Case Study of Baduy Batik Dhany Isnaeni Darmawan; Yoga Adiyanto; Deni Sunaryo; Achmad Fazi Alam; Iman Hickmatullah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1055

Abstract

Purpose – The purpose of this study is to analyze and formulate effective marketing strategies for Baduy Batik as a traditional cultural product in the contemporary fashion market while maintaining its cultural authenticity. The study examines the internal and external factors influencing the marketing performance of Baduy Batik and identifies strategic approaches to enhance its competitiveness. Design/methodology/approach – This study employs a qualitative case study approach. Data were collected through in-depth interviews with Baduy Batik artisans, business actors, and consumers. The collected data were analyzed using SWOT analysis to identify the key strengths, weaknesses, opportunities, and threats affecting the marketing of Baduy Batik and to formulate appropriate marketing strategies. Findings/Results – The findings indicate that the distinctive cultural identity of Baduy Batik represents its primary competitive advantage in the fashion market. However, limited market access, insufficient promotional activities, and consumer perceptions of Baduy Batik as an overly traditional product remain significant challenges. The study proposes an integrated marketing strategy that combines cultural storytelling, social media marketing, e-commerce utilization, and collaboration with fashion designers to expand market reach while preserving the traditional values embedded in the product. Originality/Value – This study contributes to the literature by demonstrating how traditional cultural products can adapt to contemporary market dynamics through innovative yet culturally sensitive marketing strategies. It also provides practical insights for artisans, policymakers, and business practitioners seeking to balance commercial development with the preservation of local cultural heritage.
Co-Authors Achmad Fazi Alam Dhany Isnaeni Darmawan Iman Hickmatullah Yoga Adiyanto