Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Sri Yulianti
Respati Indonesia University, Indonesia
Humanities Economics, Econometrics & Finance Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
IMPACT OF CELEBRITY ENDORSER (SELEBGRAM) ON CONSUMER PURCHASE INTEREST IN THE ONLINE HIJAB FASHION INDUSTRY: Case Study on Muslim Women Who Follow Celebrities On Instagram In Social Media Mei Supriyani; Titus Indrajaya; Sri Yulianti; Qotrunnada Qotrunnada
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.88

Abstract

Now the form of hijab is starting to develop in the past, which was only a cloth veil used to cover the head to the neck. The hijab model is now beginning to be adapted to the fashion trending on Instagram social media. The types of hijab models that are increasingly diverse in patterns, models, and accessories are an attraction for Muslim women. Wearing the hijab is not just to meet fashion needs but as an effort to communicate the values and identity of Muslim women. The purpose of this research is to explain the externalization, objectification, and internalization of online hijab fashion industry people in business, to be able to look stylish on Instagram and the hijaber community program that is fashionable but still fulfills religion. Data gathering approaches included observation, interviews, and questionnaires, which follow a qualitative descriptive method approach. And text analysis of several Selebgram Instagram accounts on the social media of Muslim women who follow. This study uses the theory of Kotler and Keller; Kim; Shimp; Kertamukti; Cahyani; especially the style of dress, the pattern of fashion models is used as an industrial business with the theory of marketing strategies for online hijab products. Products that consumers are interested in models. Celebrity endorsers on Instagram. The results of this study have an impact on consumers who wear hijab with self-awareness as Muslim women and on the surrounding environment. There is a shared understanding of the Celebrity endorser community, the committee covering aurat as an obligation, fashionable hijab as part of da'wah, and modern and flexible Muslim identity. Finally, Community Celebrity endorsers in obedience to religion
THE EFFORTS TO IMPROVE PRODUCTS FOR DEVELOPMENT OF MICRO SMALL MEDIUM ENTERPRISES (MSMEs) BASED ON DIGITAL CREATIVE ECONOMY IN THE SOUTH TANGERANG REGION Sri Yulianti; Maya Sova; Titus Indrajaya; Mei Supriani; Rushadiyati Rushadiyati; Christina Christina; Septi Nur Aliva
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.70

Abstract

Social media platforms are noteworthy today, characterized by significant advancements in information and communication technologies. Therefore, SME marketing must be able to take advantage of Smart Phone-Online- Based marketing through online digital media. Online Sales Applications, as well as promotion and marketing of SME products by utilizing Social Networks, so that they can become media that can represent products needed by consumers. One of the obstacles encountered by SMEs in the South Tangerang City area. This Community Service (PKM) provides mentoring training for Micro, Small, and Medium Enterprises (MSMEs) online shops based on a creative digital economy in South Tangerang City. This community aims to increase MSME actors' income by training to create online stores, editing product photos, and expanding networks (networks), documentation, and publications. From the activity results, digitalization efforts for creative economy business actors and MSMEs can be achieved by digitalizing the economy and digitizing legal entities by establishing and registering business entities, registering Intellectual Property Rights online, and registering for online NIB (Business Permit Numbers).In addition, online Single Submission (OSS) is risk-based in business licensing. Meanwhile, economic digitization can be achieved by participating in online and offline training, doing online marketing on social media; Instagram, Facebook, Linkedin, TikTok, and the marketplace, and obtaining tips for successful business on the government's official website and digital social media
ASITA'S IN MANAGEMENT OF TRAVEL AGENCY IN SOUTHERN TANGERANG AS CULTURAL TOURISM BUSINESS OPPORTUNITIES IN THE ERA OF DIGITALISATION Sakti Brata Ismaya; Ani Nuraini; Titus Indrajaya; Sri Yulianti; Eros Rosmiati; Hammad Bawazir; Ignatius Erik Sapta Yanuar
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.71

Abstract

Many travel agency business owners face a tourism industry crisis that has not improved in the last two decades due to the effects of the covid 19 outbreak, which has been the focus of community service efforts in recent years. The South Tangerang ASITA community, in conjunction with the South Tangerang City Tourism Office (Dispar), recently hosted a Travel Agency (BPW) Training and deliberations on the Tangerang Association of The Indonesia Tour & Travel Agencies (ASITA) branch as part of efforts to revitalise the city's tourism industry during the current endemic period. Southern Tangerang also cooperates with Universitas Respati Indonesia and LSP WHI. This training event proves that ASITA South Tangerang is ready to exist again as an entry point for Banten tourism and alternative tourism for residents and foreign tourists. As a result, ASITA is reaching out to travel agents to explore online travel business opportunities in this age of rapid digitalisation together. South Tangerang's tourist attractions are evidence of the region's appeal to domestic and international travellers; seizing this opportunity, ASITA members have relaunched their tour and travel agency. South Tangerang City's tourism industry players need to get creative in the face of digital disruption if they want to grow their enterprises and thrive in the emerging market conditions. Tourism marketing management has undergone significant transformations to adapt to the digital age. South Tangerang City's government, hotels, gastronomic SMEs, the Creative Economy, and ancillary service providers are all working together to boost the quality of their human resources in the tourism sector. Then, employ digital tourism for more proactive advertising and to maintain infrastructure on access to tourist destinations and communities near tourist destinations
Co-Authors Ani Nuraini Christina Christina Eros Rosmiati Hammad Bawazir Ignatius Erik Sapta Yanuar Maya Sova Mei Supriani Mei Supriyani Qotrunnada Qotrunnada Rushadiyati Rushadiyati Sakti Brata Ismaya Septi Nur Aliva Titus Indrajaya