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All Journal Agro Tatanen Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan
Lily Sumarti
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Agriculture, Biological Sciences & Forestry

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Journal : Agro Tatanen

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PENGARUH 4P TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus di Kedai Bob’s Lounge) Kundrat; Lily Sumarti; Ajidani Ichwanudin
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 4 No. 2 (2022): AGRO TATANEN Edisi JULI 2022 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/agrotatanen.v4i2.844

Abstract

Coffee is an agricultural commodity that is very popular with the people of Indonesia at this time. Many Indonesians lately spend their time just enjoying coffee in coffee shops. The increase in consumers of ready-to-eat coffee in Bandung has resulted in the opening of many coffee shops that offer various types of quality local coffee, supported by comfortable places, affordable prices and delicious coffee flavors. This study aims to determine the effect of the 4P marketing mix on the sale of coffee drinks at Kedai Kopi (Case Study at Kedai Bob's Lounge). The research location is at Jalan Captain Surwono No. 196 RT 03 RW 03 Banjaran District, Bandung Regency. The research location was chosen purposively (deliberately). The sampling method used in this study is accidental sampling method, so the sample in this study is coffee consumers who come and buy coffee to Bob's lounge and are considered suitable to be respondents, namely as many as 40 people. The data collection method was obtained from primary data and secondary data. Primary data obtained from direct interviews with consumers who come directly to the shop. Secondary data is obtained from various sources, such as journals, internet, thesis, and data from government agencies. The data analysis method used multiple linear regression analysis using SPSS version 25. The results of the study of the influence of 4P on consumer purchases of coffee at Bob's lounge coffee shop using the F test showed that the 4P variables (Product, Price, Place and Promotion) simultaneously had a positive and significant effect. on consumer purchasing decisions for coffee at Bob's Lounge coffee shop, where the value of Fcount is 3,554 > Ftable 3,06. while the most dominant variable in influencing purchases is the price variable, based on the results of the T test, the value of Tcount is 3.106> Ttable is 2.119.
ANALISIS KEUNTUNGAN USAHA PEMBESARAN IKAN NILAMERAH (Oreochromis sp.)(Studi Kasus di P4S Al-Mukhlis Desa Kiangroke Kecamatan Banjaran Kabupaten Bandung) Kundratr; Kundrat; Lily Sumarti; Rimelke Rahmadia Febryane; Erfan; Haelan Azha
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 7 No. 2 (2025): AGRO TATANEN Edisi Juli 2025 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/0c3yht70

Abstract

Tilapia is a widely cultivated freshwater fish species in Indonesia, with well-established cultivation technology and high production levels. Among the commonly farmed varieties are black tilapia and red tilapia. The market potential for tilapia remains significant, both domestically and internationally, especially in fillet form, with export destinations including the United States, Europe, the Middle East, and Hong Kong. This study aims to analyze the economic feasibility of red tilapia grow-out farming at P4S Al-Mukhlis by identifying (1) the total cost and revenue generated, (2) the profitability of the business, and (3) the break-even point (BEP) of the operation. The research was conducted from February to April 2023 at P4S Al-Mukhlis, Banjaran, using a quantitative descriptive approach with purposive sampling. Data collection was carried out through interviews, discussions, and field observations. The results showed that the total production cost amounted to Rp 11,076,027.75, while revenue reached Rp 17,745,000 from the production of 507 kg of red tilapia. The R/C ratio was 1.60, indicating a profit of Rp 0.60 for every Rp 1.00 invested, thus confirming the business’s profitability. The break-even point was achieved at a production volume of 214 kg, with a selling price of Rp 21,800 per kg, requiring a minimum revenue of Rp 7,472,400. These findings demonstrate that red tilapia grow-out farming at P4S Al-Mukhlis is economically viable and profitable.
PENGARUH 4P TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus di Kedai Bob’s Lounge) Kundrat; Lily Sumarti; Ajidani Ichwanudin
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 4 No. 2 (2022): AGRO TATANEN Edisi JULI 2022 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/agrotatanen.v4i2.844

Abstract

Coffee is an agricultural commodity that is very popular with the people of Indonesia at this time. Many Indonesians lately spend their time just enjoying coffee in coffee shops. The increase in consumers of ready-to-eat coffee in Bandung has resulted in the opening of many coffee shops that offer various types of quality local coffee, supported by comfortable places, affordable prices and delicious coffee flavors. This study aims to determine the effect of the 4P marketing mix on the sale of coffee drinks at Kedai Kopi (Case Study at Kedai Bob's Lounge). The research location is at Jalan Captain Surwono No. 196 RT 03 RW 03 Banjaran District, Bandung Regency. The research location was chosen purposively (deliberately). The sampling method used in this study is accidental sampling method, so the sample in this study is coffee consumers who come and buy coffee to Bob's lounge and are considered suitable to be respondents, namely as many as 40 people. The data collection method was obtained from primary data and secondary data. Primary data obtained from direct interviews with consumers who come directly to the shop. Secondary data is obtained from various sources, such as journals, internet, thesis, and data from government agencies. The data analysis method used multiple linear regression analysis using SPSS version 25. The results of the study of the influence of 4P on consumer purchases of coffee at Bob's lounge coffee shop using the F test showed that the 4P variables (Product, Price, Place and Promotion) simultaneously had a positive and significant effect. on consumer purchasing decisions for coffee at Bob's Lounge coffee shop, where the value of Fcount is 3,554 > Ftable 3,06. while the most dominant variable in influencing purchases is the price variable, based on the results of the T test, the value of Tcount is 3.106> Ttable is 2.119.
Co-Authors Ajidani Ichwanudin Burhanudin Erfan Febryane, Rimelke Rahmadea Haelan Azha Kundrat Kundratr Rimelke Rahmadia Febryane