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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS SOCIRCLE : Journal Of Social Community Services
Burhanudin Rabani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, KOMPETENSI TERHADAP KINERJA PEGAWAI DINSOS KABUPATEN MAJALENGKA Burhanudin Rabani
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.895

Abstract

The Influence Of Organizational Culture Of Leadership Style And Competence On Employees Performance (A Study at Social Service of Majalengka Regency). The purpose of this study is to determine the influence of organizational culture of leadership style and competence on the performance of Social Service employees of Majalengka Regency. The method used in this research is a survey, data collection using a questionnaire then analyzed using regression analysis. The results showed that: (1) the organizational culture partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (2) the leadership style partially has a negative influence and has no significant influence on the performance of Service employees (sig = 0.246); (3) competency partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (4) simultaneously the organizational culture and competence have a positive and significant influence on employees performance. As for the leadership style variables has negative simultaneous and has no significant influence on the performance of Service employees. Organizational culture, leadership style and competence give an influence of 64.2% on the performance of Social Service employees (R2 = 0.642), the remaining 35.8% was influenced from other variables.
Upaya Pengembangan Produk Melalui Branding Pada Produk Opak Dan Gula Cakar Di Desa Cieurih Kecamatan Maja Kabupaten Majalengka Dwi Pasca, Yelsha; Burhanudin Rabani; Vina Andita Pratiwi; Emi Amelia; Ade Sobariah Hasanah
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.40

Abstract

This community service records the results of the implementation of efforts to develop superior products from the Cieurih Village community to increase product marketing through branding strategies. A series of efforts to develop products by discussing how important branding a product is in facing increasingly tight business competition today. This method involves business actors by providing information related to branding to direct practice in product development with a focus on Opak and Gula Cakar Products in Cieurih Village. From the various efforts that have been made, it can be seen that branding a product has an impact on increasing product sales. In essence, product development efforts in the context of community service programs in Cieurih Village are able to provide insight and practical assistance for business actors, especially for Opak Ketan and Gula Cakar products in Cieurih Village, Maja District, Majalengka Regency.   Abstrak Pengabdian masyarakat ini mencatat hasil implementasi upaya pengembangan produk unggulan masyarakat Desa Cieurih untuk meningkatkan pemasaran produknya melalui strategi branding. Serangkaian upaya untuk pengembangan produk dengan membahas bagaimana pentingnya Branding suatu produk dalam menghadapi persaingan bisnis yang semakin ketat saat ini. Metode ini dengan melibatkan pelaku usaha dengan memberian informasi terkait branding hingga praktik langsung dalam pengembangan produk dengan fokus pada Produk Opak dan Gula Cakar Desa Cieurih. Dari berbagai upaya yang telah dilakukan terlihat dengan adanya branding suatu produk berdampak pada peningkatan penjualan produk. Pada intinya upaya pengembangan produk dalam rangka program pengabdian masyarakat di Desa Cieurih mampu memberikan wawasan dan bantuan praktis bagi pelaku usaha khususnya produk Opak Ketan dan Gula Cakar Di Desa Cieurih Kecamatan Maja, Kabupaten Majalengka.
Co-Authors Ade Sobariah Hasanah Dwi Pasca, Yelsha Emi Amelia Vina Andita Pratiwi