Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Nurul Hartiti
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KEPUTUSAN PEMBELIAN ULANG PELANGGAN YANG MENGGUNAKAN APLIKASI SHOPEE PADA MAHASISWA Mayla Surveyandini; Nurul Hartiti; Arinastuti Arinastuti
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.967

Abstract

The purpose of this study was to determine and analyze the effect of website quality variables (X1), ease of use (X2), security (X3), and customer experience (X4) on repurchase decisions (Y) on the Shopee e-commerce application. The sampling technique used purprosive sampling, with a sample of 100 respondents. The analysis technique used is multiple regression analysis technique with SPSS program. For the feasibility test of the model, the F test is used, with the value of Fcount (56.516) > Ftable (2.696), then the model is declared feasible. Meanwhile, the results of the t-test analysis show that website quality, ease of use, security and customer experience have a positive and significant impact on repurchase decisions, namely by tcounting the variables of website quality (3.667), ease of use (4.144), security (2.637), and customer experience (2,637) is greater than ttable (5,246). Thus, the first, second, third and fourth hypotheses in this study are accepted.
Co-Authors Arinastuti Arinastuti Surveyandini, Mayla