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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS IIJSE
Febri Tri Intan Azhana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MULTI LEVEL MARKETING TERHADAP PRODUKTIVITAS KERJA DAN JIWA KEWIRAUSAHAAN Febri Tri Intan Azhana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1018

Abstract

Mahasiswa banyak memulai bisnis MLM sebagai pilihan untuk meningkatkan pendapatan mereka tanpa harus selalu meminta kepada orang tua dan tidak mengganggu aktivitas perkuliahan karena tidak ada jam kerja pada sistem bisnis MLM. Sehingga bisnis MLM ini dapat meningkatkan semangat dalam mengembangkan jiwa entrepreneur. Hal ini menanarik untuk dikaji lebih dalam mengenai bagaimana peran MLM dalam mengembangkan semangat entrepreneurship dan meningkatkan produktivitas kerja. Penelitian ini termasuk dalam penelitian kuantitatif deskriptif. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Penelitian ini dilakukan pada Perusahaan AFC Life science. Teknik pengambilan sampel pada penelitian ini adalah random sampling sehingga dalam penelitian ini didaptkan sampel penelitian ini adalah 100. Hasil penelitian ini menjelaskan bahwa jiwa kewirausahaan dipengaruhi oleh multi-level marketing sebesar 74.5% dan sisanya dipengaruhi oleh variabel yang belum dijelaskan dalam penelitian ini. Produktivitas kerja dipengaruhi oleh multi-level marketing sebesar 66.4% dan sisanya dipengaruhi oleh variabel yang belum dijelaskan dalam penelitian ini.
The Influence of Digital Marketing and Attractiveness on Destination Image and Its Impact on Tourist Visiting Decisions to Cirendeu Village Febri Tri Intan Azhana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.4302

Abstract

The tourism industry has experienced rapid development, especially in this digital era. Digital marketing has become a major force in promoting tourist destinations, and the image of the destination is a key factor in attracting tourists. The natural and cultural attractiveness of a place also plays an important role in shaping the image of the destination. This is becoming increasingly important considering the intense competition between destinations and the potential for economic growth that can be generated by the tourism industry. With a better understanding of the role of digital marketing and attractiveness in influencing a destination's image, tourism destinations can improve their competitiveness and create a positive experience for tourists. This study aims to investigate and analyze the influence of digital marketing and attractiveness on the image of tourism destinations, as well as how it impacts tourists' visiting decisions. The research method used is a quantitative approach. The population in this study is visitors; the sample in this study is obtained by purposive sampling so that the number of samples becomes valid. Data analysis used a structural Equation Model (SEM) approach assisted by smart PLS applications. The results of this study will provide valuable insights for the tourism industry in understanding how digital marketing and destination attractiveness can influence traveller decisions, as well as how to improve a destination's image to attract more tourist visits.
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