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All Journal Jurnal Ilmiah Mahasiswa Pertanian
Muhammad Hajarul Aswad
Universitas Syiah Kuala
Agriculture, Biological Sciences & Forestry

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Relationships Analysis of Revenue, Price Perceptions, Product Quality and Services to Consumer Purchasing Decisions Beverages in Banda Aceh Muhammad Hajarul Aswad
Jurnal Ilmiah Mahasiswa Pertanian Vol 7, No 4 (2022): November 2022
Publisher : Fakultas Pertanian, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.538 KB) | DOI: 10.17969/jimfp.v7i4.21969

Abstract

This study aims to determine the relationship between income, price perception, product quality and service on consumer purchasing decisions of beverages in Banda Aceh. This study uses a survey method. The sampling technique used is accidental sampling with a sample of 100 people. Data collection techniques using a questionnaire. The data analysis technique used chi-square analysis. The results showed that income, product quality and service had a relationship with consumer purchasing decisions for beverages, while price perceptions had no relationship with consumer buying decisions for beverages. This is because income, product and service quality have χ2 count χ2 table and significant at 0.00 0.05 (significant effect) while price perception has χ2 count χ2 table and significant at 0.055 0.05 (no effect and not significant).
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