Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Bisnis Ekonomi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Manajemen Bisnis Digital Terkini
dede pebrianto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Implementasi Penentuan Harga Pokok Produksi (HPP) dengan Metode Full Costing dan Pengoptimalan Pemasaran Digital pada Penjualan Snack Guparove Studi Kasus pada Pelaku UMKM Ibu Suwarsi Kelurahan Margomulyo Rini Susilawati; Shafa Salsabila; Safitri Safitri; Dede Pebrianto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2707

Abstract

The aim of this research is to analyze implementation of determining the cost of goods produced (hpp) with the full costing method and optimizing digital marketing on the sale of guparove snacks case study on umkm actors ibu suwarsi kelurahan margomulyo. This research method uses the Steps method which was carried out for 4 months in Margo Mulyo village by group 7. Innovation Development (PI) activities carried out in the form of mentoring MSMEs (Micro, Small and Medium Enterprises), especially GUPAROVE MSMEs in RT 46 Margo Mulyo Village and conducting seminars, including marketing strategies, product innovation processing, packaging development, and training in recording or financial management through digital and manual. The seminar activity carried out, namely MSME Marketing Innovation Optimizing Social Media & Creative Content to Increase Sales and MSMEs in Margo Mulyo Village, aims to provide an understanding to MSME players and their surroundings about the importance of recording financial statements digitally for decision making and minimizing financial fraud. With this development, it is hoped that MSME players can reach wider marketing and further utilize digital applications to make more efficient financial reporting performance.
Pengaruh Komunikasi, Kerjasama Tim dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Pengelola Limbah Kutai Kartanegara di Balikpapan Megah Puspita; Dede Pebrianto
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.648

Abstract

In the current era of globalization, the quality of human resources is a determinant for a country in facing increasingly competitive competition with the advancement of technological development and science has experienced rapid growth that has a significant impact on business progress and development. Human Resources (HR) are key in organizations and companies. For good management, companies need to have skilled and highly knowledgeable employees. This study aims to examine the influence of communication, teamwork and work environment on employee performance located at PT. Kutai Kartanegara Waste Management (PLKK) in Balikpapan. This research method uses quantitative research. Data collection technique using questionnaire with Likert scale. Sampling technique using nonprobability approach technique, namely purposive sampling is a sampling technique using certain criteria. With a population of 235 employees who will be sampled as many as 33 respondents with the criteria of employees at the company PT. Kutai Kartanegara Waste Management in balikpapan who have worked for at least 1 year. The analysis technique used in this study is to use the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, determination coefficient test (R2) Hypothesis testing, namely, t test, f test with prog tools. The results of this study indicate that the three independent variables, namely communication, teamwork and work environment have a significant effect both partially and simultaneously on employee performance. The R square value of the equation is 0.827, meaning that the dependent variable, namely employee performance, can be explained by the communication, teamwork and work environment (independent) variables in this study by 82.7%, while 17.3% is influenced by other variables not explained in this study.
Pemanfaatan Media Sosial untuk Meningkatakan Brandingan dan Penjualan UMKM Warung Kue HJ. Risna di Kelurahan Karang Rejo Pri Elma Tiana; Muhammad Rizkyansyah Ismail; Dini Aurora Ema Diva Sari; Alivia Rahmawati; Dede Pebrianto; Prawidha Surya Buana
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 1 (2026): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i1.3028

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and providing employment in Indonesia. However, many MSMEs are still utilizing digital technology to leverage social media as a marketing tool and strengthen their branding. This study aims to analyze the use of social media to increase product branding and sales at the Warung Kue HJ. Risna MSME, located in Karang Rejo Village, Balikpapan City. The research method used is a descriptive quantitative approach, with data collection techniques through field observations, direct interviews with MSME owners, and direct mentoring regarding social media use and online store creation. The results of this study indicate that improving social media accounts, creating business locations on Google Maps, and installing business banners with more attractive designs and colors can increase business visibility and understanding of the importance of branding through digital technology, positively impacting market expansion and potentially increasing business sales. This activity is expected to become a model for sustainable digitalization-based MSME mentoring to increase competitiveness in the era of digital transformation.
Co-Authors Alivia Rahmawati Dini Aurora Ema Diva Sari Megah Puspita Muhammad Rizkyansyah Ismail Prawidha Surya Buana Pri Elma Tiana Safitri Safitri Shafa Salsabila Sugeng Santoso