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Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) Nazilah, Nazilah; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6233

Abstract

The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.
Vertical Integration of the Rice Market in Lampung Province Nazilah, Nazilah; Noer, Irmayani; Kurniawan, Henry
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3254

Abstract

Rice prices in Indonesia rose significantly in early 2024, with premium-quality rice reaching IDR 16,410 per kilogram—a 21.3% increase compared to the previous year. These disparities stem from weaknesses in the agribusiness structure, poor market integration, and insufficient market information. This study aims to analyze rice market integration at the farmer-producer and consumer levels in Lampung Province. Secondary time-series data on grain prices at the producer level and retail rice prices at the consumer level from 2018 to 2023 were analyzed using price correlation, price transmission elasticity, and the IMC method. Results indicate a consistent upward trend in both retail rice and farmers’ grain prices, which are positively correlated. However, price transmission elasticity reveals that price changes at the farmer-producer level outpace those at the consumer level. The analysis concludes that rice market integration in Lampung is weak in the short term but demonstrates strong integration over the long term. These findings highlight the need for improved agribusiness structures and better market information systems to enhance market efficiency
KAJIAN KONTEN LOKAL PADA RESTORAN KHAS BETAWI DI JAKARTA STUDI KASUS KAFE BETAWI SETIABUDI ONE Nazilah, Nazilah
Jurnal Dimensi Seni Rupa dan Desain Vol. 18 No. 1 (2021): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v18i1.10605

Abstract

Abstract Jakarta is one of cities that continuously growing in number, proportion and density of its population. The increasing will also has result in number of consumption (especially food) of Jakarta’s Resident. Along with the development, a growing number of human needs must be met. Nowdays, human faced a lot more options to fulfilled their need, entertainmentis one of it. Restaurant is a perfect place for those who want to relax, sipping a cup of tea or coffee accompanied by relaxing music. Today, the development of restaurant in Indonesia, especially in Jakarta is growing rapidly. There are many Betawi restaurant using foreign design, furniture dan material without considering about locality. In fact, Indonesia has excellent quality of local content, in particular Betaw, even exceed the imported goods quality. Also, Betawi is rich in culture and arts. During this time, people tend to assume that local stuff is not impressive, old-fashione or out-of-date compared imported goods. Therefore, as an effort an applying local content on public facilities especially Betawi restaurant, its required an interior designer’s intuition in order to create a restaurant which using local content that can be applied in the organization of space, the application of color, decoration, and furniture. So that, the visitors who came to enjoy dish can experience not only good food but also good atmosphere of the restaurant, as well as gaining experience and knowledge about Betawi culture. Keyword: local content, restaurant, lifestyle. AbstrakJakarta adalah salah satu kota yang terus mengalami peningkatan dari segi jumlah, proporsi, dan  kepadatan  penduduknya. Peningkatan  jumlah, proporsi, dan pertumbuhan penduduk di DKI Jakarta tersebut  akan  mengakibatkan  peningkatan  jumlah  konsumsi  (terutama untuk makanan)  penduduk DKI Jakarta. Dengan meningkatnya  jumlah  konsumsi  makanan, dimanfaatkan oleh pihak tertentu untuk mendirikan  usaha  penyedia makanan, salah satunya dalam bentuk restoran. Seiring dengan perkembangan yang semakin maju maka, kebutuhan manusia semakin banyak yang harus dipenuhi. Dulu, didalam memenuhi kebutuhannya, manusia selalu memprioritaskan pada kebutuhan-kebutuhan pokok saja. Tetapi dengan seiring berjalannya waktu, manusia dalam memenuhi kebutuhannya tidak hanya dihadapkan kepada satu  pilihan saja, salah  satunya adalah kebutuhan akan hiburan. Restoran  merupakan salah satu tempat yang tepat bagi mereka yang ingin bersantai, sambil menghirup secangkir teh ataupun kopi, ditemani alunan musik yang santai. Dewasa ini perkembangan restoran di Indonesia khususnya di Jakarta cukup berkembang dengan pesat. Seiring perkembangan desain yang ada, masih banyak restoran khas Betawi di Jakarta yang menggunakan desain, furniture, dan material dari luar negeri (impor) tanpa memikirkan kelokalan. Padahal konten lokal yang ada di Indonesia sekarang ini khususnya Betawi, memiliki kualitas yang sangat baik bahkan ada yang melebihi kualitas impor dan juga Betawi memiliki kekayaan ragam hias dan budaya yang menarik. Selama ini, masyarakat juga cenderung menganggap sesuatu yang lokal terkesan tidak keren, terbelakang atau ketinggalan jaman dibandingkan dengan sesuatu dari luar. Maka dari itu dalam upaya mengaja konten lokal pada fasilitas publik khususnya Restoran khas Betawi perlu adanya intuisi seorang desainer interior. Agar tercipta sebuah restoran yang memiliki spesialisasi dengan menggunakan lokal konten yang dapat diterapkan di dalam organisasi ruang, pengaplikasian warna, ragam hias, dan furnitur. Agar pengunjung yang datang menikmati makanan khas Betawi dapat merasakan dua manfaat yaitu makanan yang enak dan suasana Restoran yang baik, serta mendapatkan pengalaman serta pengetahuan mengenai budaya Betawi.Kata Kunci: Lokal konten Betawi, Restoran, gaya hidup
Integrasi Vertikal Pasar Produsen Gabah dengan Pasar Konsumen Beras di Provinsi Lampung Nazilah, Nazilah; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17661

Abstract

Rice is a food ingredient that is a top priority in government food policy.  Rice prices in Indonesia experienced an increase in the first quarter of 2024, rice prices jumped 21.3% compared to last year. The difference in rice prices occurs because of the weak agribusiness structure and market mechanisms that occur in Indonesia.  Market integration analysis can be carried out through several measurements, namely price correlation, price transmission, and Vector Error Correction Model (VECM) analysis. This research aims to analyze the relationship between rice prices at the farmer level, grain producers and consumers in Lampung Province, as well as analyzing the integration of the rice market at the farmer level, grain producers and rice consumers in Lampung Province. The data used is secondary data in the form of time series data, namely data on grain prices at the producer or farmer level and retail rice prices at the consumer level in Lampung Province from 2018 to 2023. The data analysis method uses price correlation analysis and the Vector Error Correction Model (VECM ) using Eviews.10 software. The research results show that the price of rice at both market levels, namely between the grain producer market and the rice consumer market in Lampung Province, is positively correlated.  Based on the results of the market integration analysis, it shows that the rice market in Lampung Province has not been fully integrated in the short term, while the results of the cointegration test show that in the long term the market at the grain producer and retailer level in Lampung Province is well integrated, so it can be concluded that the rice market in the Province In the short term, Lampung has not been well integrated, while in the long term the rice market in Lampung Province is integrated.
Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) Nazilah, Nazilah; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6233

Abstract

The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.
IMPLEMENTASI SISTEM INFORMASI DI PONDOK PESANTREN DARUL KHAIRAT SUNGAI JAWI PONTIANAK Nazilah, Nazilah; Apriliza, Sekar; Nurfadhilah, Dita; Putri , Putri; Azzara, Azzara
Jurnal Manajemen Dakwah Vol. 6 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Information system implementation has become an essential component of digital transformation in Islamic boarding school education, particularly in strengthening institutional governance and communication. This study aims to analyze how information systems and digital media management contribute to governance practices within an Islamic boarding school environment. Employing a qualitative descriptive approach, the research gathers data through direct observation, semi-structured interviews with administrators and media teams, and analysis of institutional documents and digital platforms. The findings indicate that the media division plays a strategic role in managing institutional communication, disseminating information, and documenting activities through platforms such as Instagram, Facebook, YouTube, and WhatsApp Groups, supported by the use of EMIS for educational administration. Nevertheless, implementation is constrained by unstable internet connectivity, electricity interruptions, and limited human resources in content production, including graphic design and video editing.To address these issues, the institution conducts quarterly evaluations, applies structured verification procedures for information dissemination, and develops long-term strategies such as establishing media training classes and designing integrated systems for attendance, payment, and permission processes. The implications of this study highlight the need for capacity-building in digital literacy, technological infrastructure improvement, and the formulation of standardized information governance policies to enhance institutional effectiveness. The novelty of this research lies in its comprehensive, process-oriented model that integrates administrative systems, digital media workflows, and verification-based governancean approach that fills a gap in previous studies that focused only on system development or communication outcomes. This study concludes that well-managed information systems significantly improve transparency, accountability, and institutional governance, thereby supporting the sustainable digital transformation of Islamic boarding schools. Keywords: Information Systems, Digital Transformation, Islamic Boarding School, Digital Media