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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Khansa Oktania
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Economics, Econometrics & Finance

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KINERJA INDUSTRI PARIWISATA ACEH : DESTINATION IMAGE SEBAGAI VARIABEL MEDIASI Khansa Oktania; Muhammad Basyir
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22517

Abstract

The performance of tourism sector in Indonesia is still considered weaker compared to other ASEAN countries, such as the low level of infrastructure development as tourist accessibility, the incompetence of human resources to guide tourist trips, and the destruction of natural resources because they are not conserved. This research ains to measure the effect of memorable tourism experiences of revisit intention and word of mouth intention mediated by destination image to domestic tourist visiting Aceh. Data were collected throught a survey of 216 respondents as sample to represent the research populating technique used in this research was nonprobability sampling by type purposive sampling. Structural equation modeling (SEM) was used as analytical method to determine the effect between the variabels involved. The results of the study found that memorable tourism experience significantly affect revisit intention but didn’t find a significant affect word of mouth intention. However, The results did find a destination image was able to mediate the effect of memorable tourism experience to revisit intention and word of mouth intention
Co-Authors Muhammad Basyir