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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH SUBSIDI PADA PT. ANUGRAH AGUNG PRATAMA Kharismanda Fariz Dewayana; Sri Wahyuni Mega; Lina Saptaria
Triwikrama: Jurnal Ilmu Sosial Vol. 1 No. 11 (2023): Triwikrama: Jurnal Ilmu Sosial
Publisher : CV SWA ANUGERAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/tjis.v1i11.385

Penelitian ini bertujuan untuk mengetahui pengaru kualitas produk, dan harga terhadap keputusan pembelian rumah subsidi pada PT. Anugrah Agung Pratama. Jenis penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Populasi dalam penelitian ini sebanyak 43 konsumen dan teknik pengambil sampel menggunakan sampel jenuh dengan total sampel 43 konsumen yang sudah menempati rumah subsidi. Penelitian ini menggunakan teknik pengumpulan data observasi, wawancara, kuesioner sedangkan teknik analisis yang digunakan yaitu uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linear berganda, R2, uji T, dan Uji F. Hasil penelitian ini adalah (1) kualitas produk berpengaruh signifikan terhadap keputusan pembelian (2) harga tidak berpengaruh signifikan terhadap keputusan pembelian (3) kualitas produk dan harga memiliki pengaruh yang signifikan terhadap keputusan pembelian secara simultan.

PENGARUH SERVICE QUALITY DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA SAMUDRA SUPERMARKET KEDIRI Yunita Pratiwi; Sri Wahyuni Mega; Diana Ambarwati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 2 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i2.337

Penelitian ini bertujuan untuk mengetahui pengaruh antara service quality dan storeatmosphere terhadap minat beli konsumen pada Samudra Supermarket Kediri. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data pada penelitian ini dilakukan dengan penyebaran kuesioner kepada konsumen Samudra Supermarket Kediri dan dihitung menggunakan aplikasi SPSS Versi 25. Teknik Analisis Data yang digunakan antara lain Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji t, Uji F, dan Uji Koefisien Determinasi R2. Pada Uji Validitas diketahui bahwa seluruh item pertanyaan (X1, X2, dan Y) memiliki nilai signifikansi sebesar 0,000 < 0,05 sehingga masing- masing variabel dinyatakan valid. Kemudian pada Uji Reliabilitas masing-masing variabel dinyatakan reliabel karena memiliki nilai Aplha Cronbach’s > 0,60. Kemudian pada Uji t diketahui bahwa variabel service quality (X1) dan store atmosphere (X2) memiliki nilai signifikansi 0,000 < 0,05 sehingga kedua variabel tersebut secara parsial berpengaruh signifikan terhadap minat beli konsuman. Lalu pada Uji F menunjukkan bahwa hasil nilai signifikansinya 0,000 < 0,05 yang menunjukkan bahwa service quality dan store atmosphere berpengaruh secara simultan terhadapminat beli konsumen pada Samudra Supermarket Kediri.

PENGARUH KEBERAGAMAN PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DI TOKO KEDAI SNEAKERS KEDIRI Aris Wijoyo; Sri Wahyuni Mega; Diana Ambarwati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 9 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i9.617

Penelitian ini membahas tentang pengaruh keragaman produk dan harga terhadap kepuasan pelanggan di Toko Kedai Sneakers Kediri. Penelitian ini bertujuan untuk mengetahui dan menjelaskan hasil pengaruh keragaman produk dan harga terhadap kepuasan pelanggan di Toko Kedai Sneakers Kediri, metode yang digunakan deskriptif kuantitatif. Sampel penelitian ini adalah member yang aktif berbelanja di Toko Kedai Sneakers Kediri sebanyak 60 member. Teknik pengambilan menggunakan purposive sampling, Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah asumsi klasik, regresi linier berganda. Hasil penelitian ini adalah terdapat pengaruh positif dan signifikan keberagaman produk terhadap kepuasan pelanggan dengan nilai signifikan 0,000 <0,05, terdapat pengaruh positif dan signifikan harga terhadap kepuasan pelanggan dengan nilai signifikan 0,004 <0,05, terdapat pengaruh keberagaman produk, dan harga secara simultan terhadap kepuasan pelanggan dengan nilai signifikan 0,000 <0,05.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK ICHIOCHA DI PT INDOMARCO ADI PRIMA KEDIRI Bhondan Eko Satriyo; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.699

This research aims to determine the influence of product quality and brand image on customer loyalty to Ichiocha products at PT Indomarco Adi Prima Kediri. The variables in this research are Product Quality (X1), Brand Image (X2), and Customer Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this research used purposive sampling considering that PT Indomarco Adi Prima Kediri's consumers were 85 people based on the results of the research conducted. The results of this research used the SPSS 25.0 program using a significance level of 5% or 0.05 with results (1) The results of the t test calculation on the first hypothesis obtained a calculated t value of 1.184 with a significance value of 0.013 < 0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is a partial influence between product quality variables on consumer loyalty at PT Adi Prima Tulungagung. (2) The results of the t test calculation on the second hypothesis obtained a calculated t value of 3.514 with a significance value of 0.021 < 0.05. These results show that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the brand image variable on consumer loyalty at PT Adi Prima Tulungagung. (3) The calculated F value in this study was 9.325 and the F significance value was 0.000, which is <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that product quality and brand image simultaneously have a significant effect on consumer loyalty at PT Adi Prima Tulungagung. These results prove that empirically the third hypothesis can be proven.

PENGARUH HARGA DAN IKLAN TERADAP MINAT PEMBELIAN PADA PRODUK KRATINGDENG (Studi Pada PT. Arta Boga Cemerlang) Juang Ade Sulung; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.711

This research aims to determine the influence of price and advertising on purchasing interest at PT. Arta Boga Cemerlang. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT retailers. Arta Boga Cemerlang and calculated using the SPSS Version 25 application. The population in this study was all kratingdeng product retailers totaling 80 people and the sample was part of the retailers totaling 67 people. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the price (X1) and advertising (X2) variables have a significance value of 0.000 < 0.05 so that these two variables partially have a significant effect on purchase intention. Then the F test shows that the significance value is 0.000 <0.05, which shows that price and advertising have a simultaneous effect on purchasing interest at PT. Artha Boga Cemerlang.

PENGARUH VARIASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA VIA BUSANA KEDIRI Asri Oktaviani I; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.713

This research aims to determine the influence of product variations and brand image on purchasing decisions. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Via Busana Kediri customers and calculated using the SPSS Version 25 application. The population in this study was all clothing consumers at Via Busana whose number was unlimited and the sample was obtained as many as 384 from calculations using the lemeshow formula. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60, so the variable was declared reliable. Furthermore, in the t test it is known that all variables (product variations and brand image) have positive values and the significance is <0.05 so that it is stated that they partially have a significant effect on purchasing decisions. Then in the F test it is known that the Sig value. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the product variation and brand image variables simultaneously influence purchasing decisions at Via Busana Kediri.

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, KUALITAS PRODUK DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI MINIMAXX KOTA KEDIRI Fadilla Safitri; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.716

This research aims to determine the influence of social media marketing (Instagram), product quality, and menu diversity on purchasing decisions at the Minimaxx Coffee Shop, Kediri City. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to consumers of the Kediri City Minimaxx Coffee Shop and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, Test F, and the Coefficient of Determination Test R2. In the Validity Test, it is known that all question items (X1, X2, X3, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables social media marketing (Instagram) (X1), product quality (X2), menu diversity (X3) have a significance value of 0.000 < 0.05 so that these three variables partially have a significant effect on purchasing decisions. Then the F test shows that the results of the significance value are 0.000 < 0.05, which shows that social media marketing (Instagram), product quality and menu diversity simultaneously influence purchasing decisions at the Minimaxx Coffee Shop, Kediri City.

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