Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal El-Aswaq
Kemal Rahardiansyah Putra
Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Inovasi Produk dan Marketing Strategy Pada Produk Halal Paragon Terhadap Keputusan Pembelian Di Kalangan Mahasiswa Kemal Rahardiansyah Putra; Afifudin Afifudin; Hariri Hariri
El-Aswaq: Islamic Economics and Finance Journal Vol. 3 No. 2 (2022): El-Aswaq
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product innovation and marketing strategy of Paragon's halal products on purchasing decisions. As for the method used in this study, namely the correlational quantitative method with several stages of research carried out by distributing questionnaires, data collection and data analysis. The data were tested using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, R2 determination test, and t test. The results of this study indicate that the product innovation variable has a positive and significant effect on purchasing decisions, while the marketing strategy variable has no significant effect on purchasing decisions
Co-Authors Afifudin Afifudin Hariri, Hariri