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All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan Bogor Hospitality Journal
Taufiq Kurniawan
sekolah tinggi pariwisata bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kualitas Produk Makanan Terhadap Kepuasan Konsumen pada Restoran Hotel Salak The Heritage Bogor Riani P. Ishak; Nisa Rahmaniyah Utami; Taufiq Kurniawan
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.55672

Abstract

This study aims to determine and analyze the effect of product quality on customer satisfaction at the Hotel Salak The Heritage Bogor restaurant. Dimensions of product quality measured include presentation, menu variety, healthiness, delicacy, freshness and temperature. Dimensions of customer satisfaction measured are tangibles, reliability, responsiveness, empathy. This study uses a quantitative approach method. Collecting data using primary data through non-probability sampling/insendental sampling as many as 100 respondents who are guests who visit the restaurant. Data analysis in this study used simple linear regression with SPSS application, all research data were verified through all statistical tests. The results showed that the quality of food products has a positive and significant effect on customer satisfaction at the Salak Hotel Restaurant The Heritage Bogor.
PENGARUH CITRA DESTINASI TERHADAP KEPUASAN WISATAWAN DI ANJUNGAN DAERAH SUMATERA SELATAN TMII Taufiq Kurniawan; Maharani Mustika Ayu
Bogor Hospitality Journal Vol 5 No 1 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i1.40

Abstract

The purpose of this study was to determine the effect of destination image on tourist satisfaction at the South Sumatran Pavilion, Taman Mini Indonesia Indah. This research method uses a quantitative research approach with purposive sampling technique and a total sample of 100 respondents. The data analysis method used is Structural Equation Modeling (SEM) analysis with destination image as the independent variable and tourist satisfaction with the dependent variable. The independent variables used consist of Cognitive Image, Unique Image and Affective Image dimensions.Based on the results of the study, it was concluded that there was a significant influence between the destination image simultaneously on tourist satisfaction at the South Sumatra Regional Pavilion at Taman Mini Indonesia Indah. This can be seen from the p-value which is greater than 0.05, which is 0.092. The dimension that gives the biggest contribution is the Cognitive Image dimension, with a load factor value of 0.64. The relationship between the Cognitive Image dimension and its indicators shows that the employee's indicator of being able to convey information about the bridge well gives the largest contribution to the Cognitive Image dimension with a load factor value of 0.95.
PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG DI CURUG LEUWI HEJO Taufiq Kurniawan; M. Fajri Gifar Muqtabar
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.74

Abstract

The development of technology and communication has led to an increase in the use of social media in Indonesia as a promotional tool. One example is the use of Instagram by the management of Curug Leuwi Hejo tourist attraction. The purpose of this research is to determine the influence of Instagram social media promotion on visitors' decisions to visit Curug Leuwi Hejo. This research uses a quantitative approach with a sample size of 100 respondents. The sampling method used is purposive sampling, which means the respondents are active Instagram users who have visited Curug Leuwi Hejo tourist attraction. Based on the regression analysis, the results show a p-value of 0.000. This value is smaller than the alpha of 0.5 or 5%, indicating that there is an influence of Instagram social media on visitors' decisions to visit Curug Leuwi Hejo. Therefore, the conclusion of this study is that Instagram social media promotion has a significant impact on visitors' decisions to visit Curug Leuwi Hejo. The managerial implication based on the above conclusion is that the management of Curug Leuwi Hejo tourist attraction needs to improve its promotion activities on Instagram by creating good, attractive, and informative content.
Co-Authors M. Fajri Gifar Muqtabar Maharani Mustika Ayu Nisa Rahmaniyah Utami Riani P. Ishak