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All Journal Bogor Hospitality Journal
Rahmat Hidayat
STP Bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI GRAND GARDEN RESTAURANT BOGOR Rahmat Hidayat
Bogor Hospitality Journal Vol 5 No 1 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i1.37

Abstract

This study aims to determine how the effect of service quality on customer loyalty and to determine the effect of service quality on customer loyalty mediated by customer satisfaction at Grand Garden Restaurant Bogor. The research method used is a quantitative approach with descriptive analysis methods, data collection techniques are carried out by distributing questionnaires to 149 respondents in the research object and hypothesis testing methods using path analysis. The results of hypothesis testing show that service quality has a significant effect on customer loyalty, this is indicated by the coefficient value obtained, namely 0.159. The results of the second hypothesis test show that service quality has an influence on customer loyalty mediated by customer satisfaction, the significance value of customer satisfaction is greater than service quality with a coefficient value of 0.243. From the hypothesis test, it can be concluded that customer satisfaction has an indirect effect on increasing customer loyalty.
ANALISIS DAYA TARIK LATTE ART TERHADAP MINAT PEMBELIAN DI COFFE SHOP KOTA BOGOR Rahmat Hidayat; Theodorus Ezra Indrawan
Bogor Hospitality Journal Vol 5 No 2 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i2.48

Abstract

Coffee as the Coffee Shop's superior product can have added value, one of which is through the expertise and creations of coffee mixters (baristas) who serve coffee with the addition of Latte Art. This study aims to analyze the effect of Latte Art's Attractiveness to Purchase Interest at the Coffee Shop in Bogor City. The number of samples used in this study were 30 respondents at the Coffee Shop in Bogor City. Data was collected using a questionnaire with a non-probability sampling technique and direct observation at the Coffee Shop in Bogor City. Meanwhile, the non-probability sampling technique used in this study was accidental sampling. The research data were analyzed using a statistical application program on a computer, namely the SPSS version 16.0 program. The scientific method used in this research is a descriptive method with a quantitative approach. Data were analyzed using descriptive analysis, Pearson Product Moment correlation coefficient test, Kolmogorov-Smirnov normality test, simple linear regression analysis and partial significance test (t test). Based on the results of simple regression equation analysis, it can be seen that Latte Art Products have a significant effect on Purchase Interest at the Coffee Shop in Bogor City. The results of the t-test indicate that the t-count value is greater than the t-table (3.797 > 2.04841) and the significance value (0.001) is smaller than the 5% significance level. Thus, the Latte Art product is stated to have a significant effect on Purchase Interest at the Coffee Shop in Bogor City and the alternative hypothesis (H1) is accepted.
Co-Authors Theodorus Ezra Indrawan