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All Journal Kontigensi: Jurnal Ilmiah Manajemen
Mutdi Ismuni
Universitas Pertiwi, Bekasi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Store Atmosphere and Store Location as Determinants of Consumer Buying Interest Kurniawati Mulyanti; Mutdi Ismuni; Rustomo Rustomo
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i2.291

Abstract

The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest. The method of this research is to use a descriptive quantitative method, the sample in this study is consumers who have purchased goods from Alfamidi Dukuh Zamrud and taken a sample of 100 respondents. Based on the questionnaire answers that have been processed by SPSS, the statistical calculation results obtained a coefficient number of store atmosphere and store location has a significant effect of 63.9% on consumer buying interest, while the remaining 36.1% is influenced by other factors that are not researched in this study.
The Influence of Religiosity on Repurchase Intention with Perceived Behavioral Control and Brand Image as Connecting Factors Yesa Ramadhani; Kusyana Kusyana; Mutdi Ismuni
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.537

Abstract

The competition that occurs between similar drinking water products and the boycott against buying Aqua drinking water products is a challenge for the Aqua company. This research aims to determine the influence of religiosity on the intention to repurchase Aqua drinking water products with perceived behavioral control and brand image as mediation and moderation. Research was conducted on 254 Aqua consumers. Sampling was carried out using purposive sampling, namely respondents who had consumed Aqua drinking water products at least twice. The data analysis method was carried out using PLS SEM. The research results found that religiosity had a negative impact on the intention to repurchase Aqua drinking water products. Religiosity has a positive impact on perceived behavioral control and brand image. Perceived behavioral control and brand image positively mediate the influence of religiosity on intention to repurchase Aqua drinking water products. Perceived behavioral control positively moderates the influence of religiosity on intention to repurchase Aqua drinking water products. Negatively moderating brand image the influence of religiosity on intention to repurchase Aqua drinking water products. Future research can be limited to certain religions, ages, and regions.
Co-Authors Kurniawati Mulyanti Kusyana Kusyana Rustomo Rustomo Yesa Ramadhani