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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Sugiyanto Sugiyanto
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pendidikan Kewirausahaan,Lingkungan Keluarga, Motivasi Berwirausaha Terhadap Minat Berwirausaha Erren Setyaki; Sugiyanto Sugiyanto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1388

Abstract

This study examines and analyzes the effect of Entrepreneurship Education, Family Environment, Entrepreneurial Motivation simultaneously and partially on Interest in Entrepreneurship in Active Students of the Faculty of Economics and Business, University of Esa Unggul. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had been and were interested in entrepreneurship. Questionnaires collected as many as 150 respondents, the data is then processed using multiple linear regression method. Based on the results of the analysis it is known that the variables of Entrepreneurship Education, Family Environment, Entrepreneurial Motivation simultaneously have a positive effect on Entrepreneurial Interest in active students of the Faculty of Economics and Business, University of Esa Unggul. Partially the variable Family Environment, Entrepreneurial Motivation has a positive effect on Interest in Entrepreneurship in students of the Faculty of Economics and Business, University of Esa Unggul. Partially, Entrepreneurship Education has a negative effect on Interest in Entrepreneurship.
Analisa Determinan Brand Loyalty Pada Brand Fashion H&M Siti Hardiyanti; Sugiyanto Sugiyanto
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 6 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i6.2549

Abstract

Penelitian ini bertujuan untuk meneliti apakah brand love memiliki pengaruh terhadap brand loyalty, dan apakah self esteem serta susceptibility to normative influence memiliki peran pada pengaruh brand love terhadap brand loyalty. Hasil penelitian ini menunjukkan bahwa brand love memiliki pengaruh yang signifikan terhadap brand loyalty. Kemudian brand love juga memiliki pengaruh terhadap self-esteem dan susceptibility to normative influence. Dan, self-esteem serta susceptibility to normative influence terbukti berpengaruh terhadap brand loyalty. Metode yang digunakan dalam analisis data yakni structural equation modeling (PLS SEM) dengan 150 responden, penyebaran kuesioner menggunakan google form melalui media sosial seperti Whatsapp WA), instagram (IG) dan telegram. Populasi pada penelitian ini adalah pengguna pernah menggunakan dan berbelanja brand H&M. Hasil penelitian ini menjelaskan bahwa cinta merk tidak memiliki pengaruh langsung terhadap harga diri, cinta merk berpengaruh positif terhadap kerentanan terhadap pengaruh normatif, kerentanan pengaruh normatif berpengaruh positif terhadap lolayitas merk, dan harga diri berpengaruh positif terhadap loyalitas merk.
Co-Authors Erren Setyaki Siti Hardiyanti