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All Journal Jurnal Info Sains : Informatika dan Sains Jurnal Multidisiplin Sahombu
Renaldo Aswansyah Putera
Jakarta Muhammadiyah University
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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ANALYSIS OF THE INFLUENCE OF MARKETING PUBLIC RELATIONS AND COMPANY IMAGE ON VISIT DECISIONS TO MEKASARARI FRUIT GARDEN Renaldo Aswansyah Putera; Aminah Swarnawati
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

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Abstract

Marketing public relations is a major factor in the tourism industry in Indonesia for tourist attractions experiencing issues and crises to try to bounce back from adversity. This quantitative study aims to obtain information on marketing public relations and corporate image at Mekarsari Fruit Park and to determine its influence on the decision to visit the community after the Covid-19 pandemic. This study involved 1,376,734 people selected by random sampling as many as 94 respondents from a questionnaire that had been distributed using a survey, where the data obtained was analyzed using the SPSS statistical application. The results of this study are that marketing public relations and corporate image influence the decision to visit the community at Mekarsari Fruit Park. Following up on the findings of this research, marketing public relations needs to be carried out in the tourism industry where entrepreneurs and the government collaborate to develop sustainable programs in the hope that the tourism creative economy will grow again
ENDORSE EFFECT ADE GOVINDA'S SELEBGRAM AND INSTAGRAM POST @ BM.ORIGINAL ACCOUNT FOR FOLLOWERS ' INTEREST IN BUYING SNEAKERS SHOES Renaldo Aswansyah Putera; Nani Nurani Muksin; Aminah Swarnawati
Jurnal Multidisiplin Sahombu Vol. 2 No. 1 (2022): Jurnal Multidisiplin Sahombu, July 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.494 KB) | DOI: 10.58471/jms.v2i1.1003

Abstract

The purpose of the theme adopted from the title above is to find out the influence of Ade Govinda's celebrity Endorsements and @ BM.ORIGINAL's Instagram account posts on Followers regarding their interest in buying Sneakers. This research method uses a quantitative approach by distributing questionnaires to the 98 follower respondents mentioned above, then the results of the data are processed with the help of the SPSS 25 application. The population of this study is all Instagram social media users who follow the @ BM. Original account with the sample used random sampling. The results of the data processing carried out are that the Endorse Selebgram variable partially has an influence on buying interest, the results obtained are t-count > t-table and sig < 0.05 (2,800 > 1.985 and 0.016 < 0.05), the social media the Instagram variable partially has an influence on buying interest, the test results are t-count > t-table and sig < 0.05 (2.372 > 1.985 and 0.020 < 0.05), and the Endorse Selebgram variable and Instagram social media simultaneously have an influence on SPSS buying interest The results of the F test are F-count > F-table and sig < 0.05 (4.981 > 3.090 and 0.009 < 0.05
Co-Authors Aminah Swarnawati Nani Nurani Muksin