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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Pengabdian Masyarakat PGSD Journal of Economic, Business and Engineering (JEBE) E-Jurnal Akuntansi TSM
Ahmad Guspul
Universitas Sains Al-Qur'an
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Fasilitasi Pembelajaran Daring Berbasis 4C (Critical Thinking, Creatifity, Collaboration and Comunication) di MI Ma’arif Kebondalem Wonosobo Adi Suwondo; Robingun Suyud El-Syam; Ahmad Guspul
Jurnal Pengabdian Masyarakat PGSD Vol 2, No 2 (2022): Jurnal Pengabdian Masyarakat PGSD
Publisher : Universitas Pendidikan Indonesia Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v2i2.52051

Abstract

The use of information and communication technology in the learning process is one of the pedagogical competencies that must be possessed by an educator and education staff. In reality, many of them are not yet able to use ICT for learning, so assistance is needed for them. Through 5 mentoring strategies including delivering the benefits of Google Classroom, feature introduction, usage practice, one-on-one mentoring, and presentation of results, educators and education staff at MI Ma’arif Kebondalem Wonosobo can practice 4C-based online learning (Critical thinking, Creativity, Collaboration and Communication). With the Google Classroom. The purpose of community service is so that teachers understand how to use google classroom to improve the quality of student learning. A survey conducted on the ICT quality of Madrasah Ibtidaiyah teachers found that teacher competence in ICT was very low in the ability to use and utilize applications, which was 52%. Furthermore, a very low indicator is found in the experience aspect of participating in training at 57%. Through Google Classroom, an internet-based service provided developed by Google for e-learning activities, teachers feel making it easier for teachers to manage classes, and improve communication with students without using paper. This assistance to teachers is considered successful in solving teacher competence problems at MI Ma’arif Kebondalem Wonosobo.
SUSTAINABILITY MARKETING AND CONSUMER LOYALTY: THE ROLES OF SATISFACTION AND ENVIRONMENTAL AWARENESS IN ORGANIC PRODUCTS Ahmad Guspul
Journal of Economic, Business and Engineering (JEBE) Vol. 7 No. 1 (2025): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v7i1.10252

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran berkelanjutan terhadap loyalitas konsumen terhadap produk ramah lingkungan, khususnya makanan dan minuman organik, dengan kepuasan pelanggan sebagai mediator dan kesadaran lingkungan sebagai moderator. Pendekatan kuantitatif digunakan dengan metode survei, melibatkan 300 responden milenial dan Gen Z di Jawa Tengah. Data dianalisis menggunakan Structural Equation Modelling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa pemasaran berkelanjutan memiliki pengaruh signifikan terhadap kepuasan pelanggan dan loyalitas konsumen. Selain itu, kepuasan pelanggan berperan sebagai mediator dalam pengaruh pemasaran berkelanjutan terhadap loyalitas, sementara kesadaran lingkungan memperkuat hubungan antara pemasaran berkelanjutan dan loyalitas konsumen. Profil demografis responden didominasi oleh kelompok muda, berpendidikan, dan peduli terhadap konsumsi berkelanjutan. Temuan ini menegaskan bahwa praktik pemasaran berkelanjutan yang autentik dan pengalaman konsumsi yang memuaskan merupakan faktor kunci dalam membangun loyalitas konsumen, terutama bagi konsumen yang peduli lingkungan. Penelitian ini memberikan kontribusi teoretis bagi literatur tentang pemasaran berkelanjutan dan perilaku konsumen, sekaligus memberikan implikasi praktis bagi perusahaan untuk merancang strategi pemasaran yang efektif guna meningkatkan kepuasan dan loyalitas konsumen produk ramah lingkungan..
ANALISIS PERBANDINGAN HARGA SAHAM DAN VOLUME PERDAGANGAN SAHAM PT UNILEVER INDONESIA TBK SEBELUM DAN SETELAH MUI MENGELUARKAN FATWA MUI NO. 83 TAHUN 2023 Nur Baiti Jannati; Kurniawati Mutmainah; Ahmad Guspul; Sri Hartiyah; Muhamad Asif Maulana Akbar
E-Jurnal Akuntansi TSM Vol. 5 No. 2 (2025): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v5i2.2856

Abstract

Fatwa No. 83 of 2023 issued by the Indonesian Ulema Council (MUI), which urges Muslims to avoid products affiliated with Israel, has generated negative public sentiment, including toward companies such as PT Unilever Indonesia Tbk. This study aims to examine the differences in stock price and trading volume of PT Unilever Indonesia Tbk before and after the issuance of the fatwa. A quantitative approach was employed using an event study methodology, with the Wilcoxon Signed Rank Test applied to data from 100 days before and after the event. The results reveal a significant difference in stock price, but not in trading volume. These findings suggest that socially driven religious information can act as a negative signal to investors, leading to a decline in stock prices, although not necessarily accompanied by changes in trading activity. The implications highlight the importance for companies to recognize the potential impact of socio-religious issues on market perception and encourage further research on market reactions to non-economic information.
Membangun Employee Performance UKM di Wonosobo : Peran Self-Efficacy dan Employee Relation Practices Dengan Employee Engagement Sebagai Mediator Achmad Affandi; Yusqi Mahfud; Kurniawati Mutmainah; Ahmad Guspul; Nurma Khusna Khanifa
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): February
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8994

Abstract

Tujuan studi ini adalah untuk menguji peran mediasi employee engagement dalam pengaruh self efficacy dan employee relation practice terhadap employee performance UKM di Wonosobo. Penggunaan Pendekatan kuantitatif digunakan dalam metode penelitian dan melibatkan 127 manajer UKM di Kabupaten Wonosobo. variabel self efficacy, employee relation practice, employee engagement, dan employee performance dirancang dengan kuesioner dan digunakan untuk memperoleh data penelitian. Analisis data dan uji hipotesis menggunakan SEM AMOS. Penelitian menunjukkan hasil bahwa self efficacy terbukti berpengaruh positif dan signifikan terhadap employee performance. employee relation practice tidak berpengaruh langsung terhadap employee performance. self efficacy memiliki pengaruh positif dan signifikan terhadap employee engagement, yang berarti bahwa kepercayaan diri karyawan dalam bekerja meningkatkan keterlibatan mereka dalam organisasi. employee relation practice berpengaruh positif dan signifikan terhadap employee engagement. employee engagement memiliki pengaruh positif dan signifikan terhadap employee performance. employee engagement memediasi pengaruh self efficacy terhadap employee performance. employee engagement memediasi pengaruh employee relation practice terhadap employee performance.
Brand Destination dan Word of Mouth Terhadap Keputusan Berkunjung: Peran Moderasi Keterlibatan Wisatawan Ahmad Guspul
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): August
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.10104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Destination dan Word of Mouth terhadap keputusan berkunjung wisatawan dengan keterlibatan wisatawan sebagai variabel moderasi pada destinasi wisata Dieng, Kabupaten Wonosobo. Pendekatan kuantitatif digunakan dengan metode survei terhadap wisatawan yang pernah mengunjungi Dieng, dan data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa Brand Destination dan Word of Mouth memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung. Selain itu, keterlibatan wisatawan terbukti memperkuat hubungan antara Word of Mouth dan keputusan berkunjung, sehingga semakin tingginya keterlibatan wisatawan dapat meningkatkan efektivitas rekomendasi dalam mendorong kunjungan. Temuan ini mengindikasikan bahwa citra merek destinasi yang kuat, dukungan promosi dari pengalaman wisatawan sebelumnya, serta keterlibatan aktif wisatawan menjadi faktor penting dalam membentuk keputusan berkunjung. Implikasi penelitian ini menekankan pentingnya strategi pengelolaan destinasi yang memadukan penguatan citra merek, pengembangan komunikasi berbasis rekomendasi, dan peningkatan keterlibatan wisatawan melalui pengalaman yang interaktif dan bernilai emosional, sehingga dapat meningkatkan daya tarik destinasi dan mendorong loyalitas kunjungan
Co-Authors Achmad Affandi El Syam, Robingun Suyud Kurniawati Mutmainah Kurniawati Mutmainah Muhamad Asif Maulana Akbar Nur Baiti Jannati Nurma Khusna Khanifa Sri Hartiyah Suwondo, Adi Yusqi Mahfud