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All Journal Jurnal Pengabdian Masyarakat PGSD Journal of Economic, Business and Engineering (JEBE)
Ahmad Guspul
Universitas Sains Al-Qur’an
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Social Sciences Other

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Fasilitasi Pembelajaran Daring Berbasis 4C (Critical Thinking, Creatifity, Collaboration and Comunication) di MI Ma’arif Kebondalem Wonosobo Adi Suwondo; Robingun Suyud El-Syam; Ahmad Guspul
Jurnal Pengabdian Masyarakat PGSD Vol 2, No 2 (2022): Jurnal Pengabdian Masyarakat PGSD
Publisher : Universitas Pendidikan Indonesia Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v2i2.52051

Abstract

The use of information and communication technology in the learning process is one of the pedagogical competencies that must be possessed by an educator and education staff. In reality, many of them are not yet able to use ICT for learning, so assistance is needed for them. Through 5 mentoring strategies including delivering the benefits of Google Classroom, feature introduction, usage practice, one-on-one mentoring, and presentation of results, educators and education staff at MI Ma’arif Kebondalem Wonosobo can practice 4C-based online learning (Critical thinking, Creativity, Collaboration and Communication). With the Google Classroom. The purpose of community service is so that teachers understand how to use google classroom to improve the quality of student learning. A survey conducted on the ICT quality of Madrasah Ibtidaiyah teachers found that teacher competence in ICT was very low in the ability to use and utilize applications, which was 52%. Furthermore, a very low indicator is found in the experience aspect of participating in training at 57%. Through Google Classroom, an internet-based service provided developed by Google for e-learning activities, teachers feel making it easier for teachers to manage classes, and improve communication with students without using paper. This assistance to teachers is considered successful in solving teacher competence problems at MI Ma’arif Kebondalem Wonosobo.
SUSTAINABILITY MARKETING AND CONSUMER LOYALTY: THE ROLES OF SATISFACTION AND ENVIRONMENTAL AWARENESS IN ORGANIC PRODUCTS Ahmad Guspul
Journal of Economic, Business and Engineering (JEBE) Vol. 7 No. 1 (2025): Oktober
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v7i1.10252

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran berkelanjutan terhadap loyalitas konsumen terhadap produk ramah lingkungan, khususnya makanan dan minuman organik, dengan kepuasan pelanggan sebagai mediator dan kesadaran lingkungan sebagai moderator. Pendekatan kuantitatif digunakan dengan metode survei, melibatkan 300 responden milenial dan Gen Z di Jawa Tengah. Data dianalisis menggunakan Structural Equation Modelling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa pemasaran berkelanjutan memiliki pengaruh signifikan terhadap kepuasan pelanggan dan loyalitas konsumen. Selain itu, kepuasan pelanggan berperan sebagai mediator dalam pengaruh pemasaran berkelanjutan terhadap loyalitas, sementara kesadaran lingkungan memperkuat hubungan antara pemasaran berkelanjutan dan loyalitas konsumen. Profil demografis responden didominasi oleh kelompok muda, berpendidikan, dan peduli terhadap konsumsi berkelanjutan. Temuan ini menegaskan bahwa praktik pemasaran berkelanjutan yang autentik dan pengalaman konsumsi yang memuaskan merupakan faktor kunci dalam membangun loyalitas konsumen, terutama bagi konsumen yang peduli lingkungan. Penelitian ini memberikan kontribusi teoretis bagi literatur tentang pemasaran berkelanjutan dan perilaku konsumen, sekaligus memberikan implikasi praktis bagi perusahaan untuk merancang strategi pemasaran yang efektif guna meningkatkan kepuasan dan loyalitas konsumen produk ramah lingkungan..
Co-Authors El Syam, Robingun Suyud Suwondo, Adi